From fashion and beauty to home and decor.
Shopping online can mean wading through endless Google search results for topics like the best fanny packs or scrolling through old faithfuls like ASOS and Zara every week. There’s an online store for just about everything, which can be overwhelming, but we’re lucky to live in a world that allows us to order anything with a click of a button. Ahead, we created a definitive list of the best online shopping destinations to help you narrow down the choices. (You can thank us later.) We’ve hit all the points, from fashion and beauty to lifestyle and home decor, so there is a store on this list for just about everyone. Sit back, relax, and scroll!
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Rihanna’s womenswear label Fenty is your one-stop shop to dressing like your favorite singer. Invest in a piece or two from her luxury line and prepare to feel extra fierce while wearing said pieces.
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This beauty brand makes vegan and cruelty-free makeup that doesn’t sacrifice color or style. The founder, Melissa Butler, started making lipstick in her kitchen while working on Wall Street and now her beauty line encompasses everything from eye shadow palettes to foundation.
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The beloved eyewear brand is known for its fun and functional frames at an affordable price, whether you’re looking for prescription glasses or sunnies. Warby even has a virtual try on setting on its website that allows you to play around with some glasses to help you make your decision. On top of that, the brand offers “home try-on” which allows you to select five pairs of glasses to try for five days. (The glasses get shipped to your house for free.)
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Get all your swimsuit shopping done at Jade Swim. This brand produces minimalist one-pieces and bikinis that won’t go out of style in just one summer. The suits offer UV protection and are resistant to chlorine, suntan lotions, and oils for long-term wear.
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The powerhouse retailer specializes in all of your beauty needs, from makeup and skincare to haircare. The product offerings range from high-end to drugstore selections, so you can do all your shopping in one place. We love the pages upon pages of product reviews too, which makes your overall shopping experience easier.
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For all of my luxury lovers out there looking for a steal, this is your online destination. The RealReal is an online luxury consignment store with retail stores in New York, Los Angeles, and San Francisco. With pages and pages of high-end items ranging from Chanel to Dior, there is something for everyone.
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Designed and produced in Los Angeles by designer Elann Zelie, every piece from Zelie for She is made in limited batches. Expect to find easy, breezy pieces that take zero effort to wear.
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If you’re not satisfied with your current bra brands, give ThirdLove a try. It has gained a cult-like following for making size (and color) inclusive undergarments for women. They even offer half-cup sizes! ThirdLove covers its bases well.
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One can never have enough candles and if you agree with this sentiment, you’ll want to check out Kintsugi Candle Co. The company was founded in 2018 by Allison Jones after she had a brain tumor removed. (Aromatherapy played a large role in her recovery and self-care routine.) Candles start at $24.
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Nancy Twine’s brand Briogeo is well known through out the beauty world for its sulfate/parabens/silicon-free products, as well as its commitment to offering texture-specific products, so there’s something for everyone. Our pick? The ginseng + biotin shampoo.
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If you’re looking for timeless and sophisticated jewelry that feels refined and luxe, turn your attention to Mateo New York. The brand offers fine jewelry made from 14kt gold as well as diamonds and precious gemstones.
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Founded by Tonya Lewis Lee, the company focuses on creating vitamins that are gluten-free, dairy-free, egg-free, meat-free, and allergen-free from shellfish and nuts. The vitamins are all made of pure and organic whole foods, for those on a health kick journey.
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Looking for a one-of-a-kind artisan-made plate or artistic pillows that are ethnically produced? Your first destination should be Goodee, a marketplace that curates transparently sourced goods, from home decor to personal care, from all over the world. The company partners with and vets each brand that appears on its website by having brands report to them on its materials, supply chain, labor standards, ecological footprint and business practices.
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Twins Corianna and Brianna Dotson created an eyewear label in 2009 that offers fun shapes and interesting frames for those who don’t want run-of-the-mill sunglasses and optical glasses. You’ll find yourself adding at least two different sunnies to your checkout cart.
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This plant-based, chemical-free feminine care brand makes everything from tampons to overnight pads and even menstrual cups. The products are all powered by herbs, made by women, and 100 percent natural so you never have to worry about harmful ingredients in your hygiene products again.
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Replenish your stash of wine with a bottle rosé or a red blend from The McBride Sisters Wine Collection. This is the largest African American-owned wine company in the United States.
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Not all “nude” heels are created equal so Kahmune offers a more inclusive shades-encompassing collection compared to your average retailer. The label offers styles in ten colors ranging from the fairest of skin tones to the darkest of brown.
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Make your home feel lively and vibrant with a piece from Jungalow. The brand specializes in sourcing creative, colorful, and modern goods from around the globe. You’ll find unique home decor items here from woven coasters to limited-edition art prints made by an international group of female artists. For every order, Jungalow plants two trees.
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Whether you’re looking for a minimalist gold diamond ring or a delicate necklace that celebrates mama and baby, BYCHARI has all your needs covered. The jewelry brand, founded in 2012, has been all over Instagram and is known for creating accessory pieces that tell a story.
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For those who have struggled to find nude undergarments in their shades, you’ll want to check out Nubian Skin. Founded by Ade Hassan, the brand offers lingerie, hosiery, and swimwear.
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Mejuri specializes in fine jewelry without the hefty price tag. Its dainty accessories range from diamond necklaces to signet rings to stackable earrings. This brand is a hit with fashion girls and celebrities alike.
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This brand creates natural, non-white residue sunscreen for women of color and was first launched in 2016 from Miami, Florida. If you’re looking to restock your sunscreen stash for summer, give this brand a try.
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Bohemian lovers rejoice! Anthro is a haven for all of your hipster-free-spirited fashion and home decor needs. (We spent like 30 minutes just browsing through the plant holders section. There are some great options.)
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This artisan-driven brand offers women’s, men’s, and children’s fashion made entirely in Africa. The company was founded by supermodel Liya Kebede, who is from Ethiopia and was inspired by a group of traditional weavers she met while on one of her trips home.
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Veteran designer Tracy Reese launched Hope for Flowers as an ethically and sustainably-produced fashion line. You’ll find a pretty selection of clothing to shop, from jackets to dresses.
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Based in New York City, BaubleBar is the one-stop shop for all of your jewelry needs. They offer trendy styles as well as finer, minimalist pieces. There is something at every price point and in every style.
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Mytheresa, which started out as a brick-and-mortar store in Munich, expanded into e-comm in 2006. (And we’re grateful for that.) With over 250 international designers, from Valentino, Balenciaga, Miu Miu, and Saint Laurent, the name brands are endless. Plus, if you’re looking for how to style your newly bought item, online stylists are available to answer any question you may have.
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Founded in 2010, & Other Stories offers clothes and accessories designed in three different areas: Paris, Stockholm, and Los Angeles. The ateliers in each of these locations produce different items imbued with that city’s own aesthetics. The stores and online site therefore creates a one-stop destination for fashionable women (no plane ticket required).
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Akosua Afriyie-Kumi founded AAKS to introduce the world to intricately woven bags done by women in Ghana. Every colorful handbag is handcrafted in Ghana and each one seems more vibrant and beautiful than the next.
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If you’re looking for a unique gift, Uncommon Goods is the place to be…and that’s all you really need to know.