Facebook announced on Friday its goal of starting to create official video clips on its platforms. In a corporate blog post, Tamara Hrivnak, vice president of music and spouse business progress, and Vijaye Raji, vice president of entertainment, showcased the plans and indexed many primary independent record labels that will marry Facebook.
“Starting this weekend, be able to discover, view and classify music videos of today’s most productive artists with bands and emerging classics in various music genres on Facebook,” the message reads.
Facebook said that in the coming weeks, the platform will present premieres for music videos through artists such as J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernández and Calibre 50. This will be the exclusive launch pad for an upcoming Lele Pons video, which will also host a discussion with enthusiasts to announce the premiere.
So far, the company’s agreements come with Sony Music Group, Universal Music Group, Warner Music Group, BMG, Kobalt, Merlin and “many others in the independent music community, publishers and companies.”
Users will need to make a percentage of those videos through their feeds and through Facebook Messenger.
A new “Music” tab will be added to the company’s Facebook Watch platform on Saturday, allowing users to search for the site’s music offerings and submit a handful of gender-specific playlists. This will come with playlists for new versions and trending tracks.
“Over time, the fun will be more personalized to your liking, based on the artists you stay with and the videos you interact with,” the message explains.
Similarly, Facebook would launch rival TikTok, Instagram Reels, international in August. This feature will allow users to create and create percentages of short videos in a music catalog.