Bravo Fashion has announced a major boost in Chinese e-commerce channels after signing a Global Cart agreement.
The agreement, signed on July 30, will also see the U.S. fashion logo, goggles and accessories owned by entrepreneur Terry Smith indexed on various Chinese e-commerce sites and programs, adding Tmall, Kaola, Pinuodu and WeChat.
Smith told the Moodie Davitt report that Bravo had also reached an agreement to sponsor a weekly transmission of his leather goods and eyeglass lines (at least 4 screens consistent with the month) on various Chinese platforms.
“This is a huge development for Bravo Fashion,” Smith said. “At least four times a month for two to three hours a day, consumers will have the opportunity to see and purchase the full range of Bravo Fashion leathergoods and optical lines by video streaming.
“As a component of this agreement, Chinese consumers will also have social media campaigns to complete Bravo products sent to their computers and devices.”
Bravo has partnered with Air France, Lufthansa and Austrian Airlines to list the company’s range of glasses.
As noted, Bravo Fashion is a silver spouse (#Sunglasses Zone SG-S5) at the Moodie Davitt Virtual Travel Retail Expo in October.