Fashion has undergone major adjustments in recent years, with primary disruptions in manufacturing, distribution and marketing. Many brands are moving away from brick and mortar and integrating durability into their product lines. This is more design for all types of frames, and brands are being developed in line with traditional creations.
Celeste Markey and Elizabeth Rickard Shah are aware of the replacement in the direction of fashion.
Both women have worked in fashion and design their careers, and have co-founded and led successful new companies in the past. Markey has experience in public relations and marketing, and Rickard Shah revels extensively in luxury design, from Paris to Italy, New York and the West Coast. Together they have over 40 years of fun and have worked for brands and clients such as Giorgio Armani, Sonia Rykiel, Bulgari and more.
Its new logo, Careste, combines durability and adapted luxury fashion. The timing of the logo launch may be better.
What motivated you to start Careste?
As founders, we have been shaped through macroeconomic events, adding the 2008 monetary crisis and now the coronavirus and the negative environmental consequences of overproduction. By creating separate products and on demand, we can eliminate all excess waste created in the industry through mass production, creating a new sustainable business style in the industry and a new way of buying for fashion-conscious luxury consumers. Everything we do begins with sustainability at the forefront of our minds.
What’s your name?
Naming a logo is literally vital and difficult! In the end, we worked with a suitable team to create Careste, which is a mixture of my call and that of my daughter. Celeste – Charis (pronounced with a hard C) – Careste.
How do I set up the online platform for the best fit?
Careste offers an exclusive and very undeniable way to achieve the best fit: a base of 22 sizes that can be customized at will, by means of a virtual appointment with the stylist, without any morphology. Thanks to our microsize offering, we must ensure overall satisfaction and adjustment as close as possible. If there is still room for improvement, the Fit Concierge is able to make a loose change. In the coming months, we will implement on-site tuning to continue our promise of adjustment and sustainability.
The collection is composed of garments with very natural and undeniable lines. Will he continue on this line?
I definitely subscribe to philosophy at least it’s more. I also occasionally find my inspiration in architecture, which in itself is very linear, as well as in modern and modern artists. The existing 29 Palms collection was intended to represent an ease and an air of carefreeness for the pieces. Since most of us currently spend more time at home, it was vital to design a collection that can be taken home as smoothly as possible during a “social distance” event.
The collection is evolving and will continue to play with an elegant, feminine and elegant design.
What are the prices?
Our collection as a whole, adding our collection 29 Palms, levels from $225 to $625. Cornerstone, which is our collection of donations, has a level of $225 to $325 and donates 15% to a cause, recently Frontline Foods, a base organization that acts in crisis situations to provide nutritious food from black-owned restaurants to frontline and affected workers. Communities Actually, we’re excited to continue helping Frontline as we expand the collection, but we’ll also rotate partners every year.
Online tailoring could well be the long-term retail. How will Careste remain competitive when other brands enter the space?
We believe our appeal is based on offering 22 sizes, adding part sizes, while the vast majority of luxury brands will offer only four to 7 sizes. In addition, with a Careste garment made to order, we can customize the maximum individual settings. on request. Our purpose is to provide one and both women with the maximum productive compatibility they have experienced. Being the first gives us an initial advantage over our luxury competitors, all of whom work on mass production-based business models.
One of the goals is to make the logo sustainable. How do you do that?
Our total business style is sustainable, we are a small team and, as we started with sustainability as one of the promises of our main logo and our raison d’etre, it was less difficult for us than perhaps for others. From the beginning, we have drawn a timetable to achieve B Corp’s coveted prestige, but also a timeline to achieve every sustainability element imaginable. We paint with experts to help us get to know about our adventure of becoming as green as possible. We are committed to constantly evolving and improving our sustainability promise.
How do you see the logo evolving over the next five years?
We are extremely happy and positive to create a new world-identified luxury logo that supports cutting-edge design and sustainability in our industry.
I forge fashion, lifestyle, social and philanthropic occasions for Forbes. I wrote ‘Ultimate Style: The Best of the Best Dressed List’ (Assouline, 2004), and before
I cover fashion, lifestyle, social and philanthropic events for Forbes. I wrote ‘Ultimate Style: The Best of the Best Dressed List’ (Assouline, 2004), and was previously a Special Projects Editor at Elle Decor and a Contributing Editor at FashionEtc. I’ve free-lanced for Gotham, Hamptons, and Avenue, and was a featured expert on E!’s 101 Most Sensational Crimes of Fashion. For the latest on fashion, celebrities and lifestyle, follow me on Twitter: @bettinastake.