The concerts began to darken months ago and the tours continue to be postponed or canceled as the pandemic progresses. Today, however, Dick Clark Productions announced that the American Music Awards (AMA) will return to ABC this fall, bringing a sense of normalcy to the music industry.
While the 2020 music awards format, scheduled for 8 p.m. Has November 22 already been announced: virtual, socially estranged or hybrid? – Artists will get one night’s advantages from favorite exhibitions planned to attract music lovers across the country.
AMA first aired in 1974, and now the audience has been connected from more than two hundred countries and territories around the world. Recognized as the world’s largest awards show voted by fans, honors recognize leading artists in the fields of pop/rock, rock of choice, country, rap/hip-hop, soul/RB, fresh adult music, fresh inspiration, Latin, EDM and soundtrack. New Artist of the Year, Collaboration of the Year, Video of the Year, Favorite Song and Artist of the Year are also awarded.
Last year’s WADA spotlight, presented through Grammy-winning singer Ciara, was Taylor Swift, who won five awards as artist of the decade. He has the top award-winning user in WADA history since Michael Jackson.
BTS and Khalid followed Swift with three wins each, while special performances brought stars such as Christina Aguilera and A Great Big World, Toni Braxton, Camila Cabello, Ciara and Billie Eilish to the stage. Selena Gomez, Green Day, Halsey, Jonas Brothers, Kesha feat. Big Freedia, Dua Lipa, Lizzo, Post Malone feat. Taylor Swift also played, as did Ozzy Osbourne, Travis Scott and WATT, Shawn Mendes and Camila Cabello, Thomas Rhett and Shania Twain.
The 2019 AMA audience has been higher than in previous years. According to Statista, the total number of audiences reached 6.7 million last year, a record acclaimed as ABC’s largest entertainment audience among adults ages 18 to 49 every Sunday night since the Oscars nine months earlier.
AMA’s influence (as well as the Grammy Awards and Billboard Music Awards) on the music industry is significant, as Nielsen Music says, sales of virtual downloads of songs made on the 2019 screen increased 108% to 84,000 from 40,000 days before the event. In times of uncertainty, strengthening a rite of prizes, whether virtual or user, is precisely what an artist needs.
I am a professional journalist awarded more than 15 years of pleasure in writing arts and entertainment for major newspapers and magazines around the world.
I am a professional journalist awarded more than 15 years of pleasure in writing arts and entertainment for the main newspapers and magazines of the country. My master’s degree in media control from The New School solidifies the foundations I’ve built on the latest practices and concepts for controlling classic and emerging media organizations and platforms.