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“Between the two main segments of the BDA market – knowledge discovery and visualization (DDV) and complex research (AA) – the DVD is expected to become more common as organizations realize the importance of knowledge preparation, knowledge control and knowledge visualization as the basis for complex research,” said Array Deviki Gupta , senior information and communication technology analyst at Frost and Sullivan. “In the future, AA expansion is expected to increase, especially after 2020, as usage instances increase and consumers become more comfortable with knowledge analytics as a whole.