Did you know that the pandemic will eventually end? It’s easy to forget, I know. And for most of us who have been running away from the house for months, the concept of going back to paintings would still seem exaggerated. However, the truth is that most of us will eventually return to the office and, despite our new affinity for comfortable clothing, I very much doubt it is appropriate to wear out in tracksuit pants.
As we all slowly return to paintings in person, it will not be a matter of buying new clothes of paintings, but of what will be long-term fashion in paintings in the context of the new normal.
The truth is that despite the economic benefits of COVID-19, many other people still have a source of profit available to spend. Last weekend, I walked into an IKEA store and saw with my own eyes why clothing sales have declined in recent months. People haven’t stopped buying. They just stopped buying clothes. IKEA was crammed with other people. Another example is Home Depot, which recorded a 23% increase in earnings in the current quarter and generated more than $38 billion in profits during the quarter. It is transparent that many consumers have just redirected their expenses to their homes, whether furniture or maintenance and house projects.
After fixing your door and sink, I paint your room and build a shed … so what?
This trend lasts forever. There are only a limited number of other people and housing projects in the world before the maximum committed repairman runs out.
So when that happens, expenses will inevitably shift to clothing sales, that’s where they come from.
So it becomes: what will other people do once COVID ends?
Well, after we all celebrate and celebrate (and the after party is over too) … will other people need paintings from the house? Yes, probably more than pre-COVID. But there is a higher percentage of other people who need to leave their homes and return to the workplace. I came here through this ARTICLE from CNBC that explores why running from home is less effective for many. In addition, a recent Genlser survey found that most American staff need to return to the workplace. The article citing the examination issues states that “other people must move to the workplace to better collaborate and experiment with social connections.”
My point here is to push the pictures from home or office … that is, regardless of the frame boxes, the publication of COVID will be another in many ways.
Therefore, if an individual returns to his or her old job, or for many Americans, in an interview for a new user, no one needs to appear in user dressed in their Lululemon pants. Just take a look at the good-looking market to see that, despite the increase in sportswear shopping and comfort, other people still need to be charming, that’s human nature. Colgate-Palmolive and Johnson and Johnson reported an expansion in sales of their non-public care products in the first quarter. Colgate-Palmolive reported net sales of $4.090 million for the quarter, 5.5% more than last year, with expansion in all regions of the world. It is transparent that even in the era of Zoom’s virtual meetings, other people were still looking to be at their best.
Now, as we contemplate an imaginable end to the pandemic and a return to work, others will bring with them a different set of expectations after experiencing the pandemic and being conditioned to be comfortable and safe.
Style with comfort
This could mean a new era of hybrid style. This recent article in Fashion United predicts that “Post-COVID will see consumer trends such as hybrid clothing, investing in clothes with longevity in mind and fabric innovation.” And this story in the New York Times notes designers are already preparing for this evolution, with luxury women’s ready-to-wear clothing designer Joseph Altuzarra looking specifically at adding softer fabrics and more relaxed silhouettes to his spring ’21 collection. “Not necessarily like loungewear or athleisure,” he said. “But I think after spending months in sweatpants, people are going to want to feel comfortable.”
Safety and performance
WWD reported that one of the big buzzing questions in the fashion industry is how the pandemic will replace the face of fashion. According to Renee Henze, director of global marketing and commercial development at DuPont Industrial Biometerials, “As brands and designers navigate long-term fashion, this is the best time to innovate in the variety of fabrics for more sustainable styles.” Security can also advise purchasing decisions, and many brands highlight the new generation of antivirus fabrics. Diesel recently announced that its new generation of antiviral denim “antivirus” “has the ability to deactivate more than 99% of viral activity within two hours of contact.” In addition, London-based Apposta promises that the fabric of his dressed shirts inhibits “bacteria and host viruses, adding COVID-19” and “reduces the likelihood and speed of contamination and transmission by destroying bacteria and viruses in contact.” Good Morning America has also recently covered this trend.
These new trends should be a wake-up call for apparel manufacturers and retailers, and they should be ready for this kind of sea change in consumer behavior and expectations. Spring 2021 collections may very well demand the use of softer materials and relaxed fits in work attire, with safety also in mind.
Retailers and brands want to anticipate the shift in spending toward clothing sales and start taking customer expectations into account and leveraging their customers’ voices now so they’re able to reopen the workplace.
For the most part, hunting wonderfully while feeling super comfortable and will be worth back to school.
From the beginning, Greg learned that stores had a better way of making decisions and pledged to revolutionize the retail industry. With decades of experience
From the beginning, Greg learned that stores had a better way of making decisions and pledged to revolutionize the retail industry.With decades of delight in retail, economics, and saaS business expansion, Greg has helped make First Insight, a corporate generation that transforms the way stores make product and pricing decisions, the world’s leading platform for creating differentiated products.Greg has extensive experience in the retail and generation industry, having held previous positions at i2/JDA, Saks, Inc.Macy’s. His experience and determination for the industry have sometimes been promoted as NRF Big Show and WWD CEO Summit and in publications such as Wall Street Journal, Fortune, Forbes, CNBC and Financial Times, where he discussed how stores can carry Recently, Greg was identified as one of NRF’s “25 Most Influential People in the Retail Sector” and Ernst’s Entrepreneur of the Year.