August 2020

Reforming Fashion Week: Essential classes of THE LFW Digital Transformational Curve

In June, the British Fashion Council responded to Covid-19’s off-top men’s catwalk displays, transforming itself into a digital, gender-neutral format for the first time. Although criticized by the press, the ultra-beta concept has fuelled a key debate, providing important smooth data and image reflected in the long-term transmissions.

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