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Pedestrian Group’s Openair cinemas have introduced Disney Drive-In, with dates announced for Brisbane and Sydney.
The announcement:
Pedestrian Group and Openair Cinemas will launch Disney Drive-In, an exciting new cinematic adventure in partnership with one of the world’s most beloved brands, Disney, and its leading Disney streaming service.
With the trans-Tasman American Express Openair Cinemas postponed until 2021, the Disney Drive-In tour will begin on Thursday, September 17 in Brisbane at the Northshore Riverfront Event Space before heading to Sydney on Thursday, October 22 at the bank’s car park.Bankwest Stadium doors in Parramatta.The dates and location of Melbourne will be announced shortly.
The diversity of Disney Drive-In will come with beloved titles from Disney’s vast broadcast collection, adding films from Walt Disney Pictures, Pixar, Marvel, Star Wars and Twentieth Century Fox.The show features highlights such as Marvel Mondays and Star Wars Wednesdays, and in Brisbane, enthusiasts will enjoy double features that illuminate the big screen at 6 p.m.for Throwback Thursday, Disney Super Fan Friday, Sing-Along Saturday and Pixar Sunday.Doors open at 5:30 p.m.Daily.
Tickets can be purchased for a car for up to two more people ($40 in Brisbane and $45 in Sydney), or a car of 3 or more ($50 in Brisbane, $55 in Sydney).Snacks and comfortable drinks will be offered, on site, however, occasion lovers are also welcome at BYO with their favorite meals and drinks (not including alcohol).
Tickets for Brisbane, as well as the full range, are now available on the official website, openaircinemas.com.au/drive-in, with Sydney on sale from Monday 28 September and Melbourne coming soon.
Volkswagen came on board as an exclusive automotive partner, the occasions were a perfect platform for Volkswagen to showcase its full suV diversity.During the tour, 12 lucky participants will have the opportunity to win the best Volkswagen experience, getting the “best seats” of space from the comfort of a small, medium or giant SUV.And SEEK will help clients get back on track for their careers, giving them professional recommendations each and every night.
Rachel Tikey, commercial director of Pedestrian Group, says: “With brands interested in safe experience opportunities for COVID, we’ve been incredibly excited to paint alongside our partners Disney, Volkswagen and Seek to create a socially remote occasion for Australians.The switch from a COVID-19 victim to Disney Drive-in, the first of its kind in Australia, is a testament to the agility of our business, from innovation to implementation.”
James McManus, creative director of Pedestrian Group, said: “Over the years, Pedestrian Group’s production, marketing and complex event content have driven Disney launches from hidden ceilings to Taronga Zoo.We’ve turned a pandemic pumpkin into a car with our new Openair Cinemas inautomobilenation to bring those occasions and Disney magic to Australians.”
Source: pedestrian press release
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