The europa senior golf tour has a new name, a new property design and a new vision that includes an amateur delight with its own Order of Merit and a festival for a venue in the End of Season Tour Final.The intention is to have greater interaction with the mature and prosperous European market of amateur golfers in a way that encourages bigger sponsors and partners.
The circuit for more than 50 years will now be known as Legends Tour as a component of a joint venture between the European Tour and Ryan Howsam, the founder and CEO of insurance provider Staysure, who has been the main sponsor of the tour since December 2017.
As a component of the new agreement, Howsam now has a major stake in the Legends Tour, marking the first time an individual has a major stake and leadership role on a major golf circuit.
“I have noticed with my own eyes the perspective of untapped advertising that the Staysure Tour has to offer.I intend to build it and create a special logo that has a superior feel, for professionals, amateurs, spectators, promoters and sponsors,” Howsam said.”To take it to the next point: wonderful fields, more gaming legends and create a brilliant amateur experience.”
Former Ryder Cup captains Mark James, Paul McGinley and Ian Woosnam, as 1999 Open Championship winner Paul Lawrie, are the first official ambassadors of the Legend Tour and will play a key role in presenting the tour’s vision in the coming months.
One of the central elements will be a series within the tour that will give enthusiasts the possibility to play alongside the professionals in excursion situations between six and eight occasions of three-day alliance on some of the world’s golf courses.
“We will receive a 3 ball from an amateur and two professionals. The Tour will have 60 professionals in 2021, so there will be 30 fan seats in each Tournament the size of the Alliance,” Howsam said.”Twenty of those spaces the machines will be presented to Legends Club members, who other people buy for fans who can and need to play multiple tournaments.The remaining fan spots can be put up for sale online week after week at auction.”
Many occasions host a classic pro-am and a pro-am of celebrities on warm-up days before the competition.
Legends Club enthusiasts will play the 3 days of the festival with up to six other professionals.They will have their own Order of Merit classification formula and will sign up for professional golfers at the last of the circuit in an exclusive opportunity.
“I think the delight of the game, especially in Alliance format tournaments, is the delight of the most productive golf,” Howsam said.”The only other opportunities you can do are AT
“When you are the senior players of the Legends Tour, which includes many captains and Ryder Cup players, most people don’t recognize the quality of those guys and their advertising price as logo ambassadors,” he added.”I intend to position those players In the center of this Tour, I will use your profile and that of the Tour to create really extensive profit channels for golf.
Howsam began playing golf at the age of thirteen on a municipal course in the north of England, with Jack Nicklaus and Seve Ballesteros as heroes of his childhood.He thought about looking for a task as a professional assistant, but instead turned to the global business and ended up ordering his golf clubs for 20 years.Howsam nevertheless took over the game at age 48, reduced his handicap to five and has since had the opportunity to play alongside professionals such as McGinley and Colin Montgomerie.
Howsam spoke to the European Tour about the possibility of some form of senior travel assets two years ago. The two sides had been in discussions for more than 12 months about Howsam becoming more concerned and about to announce a new association before the coronavirus outbreak and its related blockages.
“I’ve noticed great potential,” Howsam said, as a business owner and entrepreneur, I sought to move this from a freight center to a profit center.I have a philosophy of winning/winning. The Tour, although it is doing a wonderful job, is organizing tournaments and it would have been difficult for them to do what I’m about to do.
“Keith Pelley, executive director of the European Tour, saw this as a genuine opportunity for an outdoor party to commercially meet the true price of senior golf.This now allows the European Tour to focus more on its core business while retaining all tournament operations.
As golf is one of the world’s top-not-how-most-interest sports, Howsam sees opportunities.This is the technique you use in any company you work in: read about the market which area you would possibly have.in Europe it is “incredibly fragmented,” providing the Legends Tour with an area where it can succeed with sports consumers in mind.
“I intend to master mature golf in Europe, our database of 5.5 million thriving consumers who are already committed to the Staysure logo to give sponsors a genuine opportunity to invest and recoup investment,” howsam says.I think it’s very and structured platform for sponsors.And this good sponsorship fortune in turn will bring greater visibility to professional players, offer spectators exceptional delight and fans the most productive gaming opportunities.
I have spent more than two decades in journalism, writing about the game and its prominent intersection with global business while covering almost each and every major game.
I spent over two decades in journalism, writing about the game and its prominent intersection with global business while covering almost each and every major event in the game: Super Bowls, the World Series, the NBA Finals, and the NHL. , the Olympics and primary golf. championships. I played video games with NFL stars, golfed in the shadow of the Great Wall of China, and dug in the batter’s box at Yankee Stadium. My hobthrough is golfinginginging, which has led me to drive 20 direct hours to start in Florida, to travel the country to play two US Open venues on consecutive days on opposite coasts and to travel. in China to play Pine Valley, as I never told the famous celebrity from New Jersey, despite my life in the state. I am fortunate to be immersed in golf as the Editorial Director of the National Golf Foundation, the industry’s leading provider of studies – all the knowledge that is helping golf corporations succeed. I still live in the Northeast, where I am doing my component to expand the game of golf with my 3 children, and I am looking to place someone in the games globally with a compelling story or positive message. Do you know a user or a company like that? I would love to hear it. Let me know by emailing me ([email protected]) or hitting me on Twitter at @ematuszewski.