Two pre-existing trends will be pushed in 2021, impacting European and generation decision-makers.
Every fall in Forrester, we look in the long run to wait for how we think the world will spread in the coming year. This time it’s now.
The art of prediction is not new and, as Europeans, we have excelled there for centuries, even Millennium. Kings and queens, chiefs and warlords consulted the sages, expecting omens and omens of good fortune in war, conquest and negotiation. King Leonidas of Sparta went to Delphi, in the shadow of Mount Parnasse, to consult Pitia, the priestess of Apollo. – sealing their fateful and heroic resolve to take the famous three hundred Spartans to the Thermopylae to protect Greece from the Persian invasion.
Fortunately, for our sake, our predictions are less martial in nature and of less divine origin. Like King Leonidas and his brave and condemned supporters, we live in an age of social and economic up disorders. If 2020 is something to do, 2021 we feel a After All, a bit like a status in the Spartan line of war. Two pre-existing trends will be pushed in 2021, impacting European corporations and generation decision-makers.
What this will mean in is:
Before putting on your metaphorical sandals and sharpening your imaginary sword to face the inevitable attack of 2021, take a few minutes to express our own Pythia and see more of our predictions for 2021.
You can download Forrester predictions for Europe in 2021 here.
This article was written by Vice President and Research Director Martin Gill, and originally gave the impression here.
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