GameFly, can we block rentals for launch day?

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When Alliance Entertainment, one of the largest physical media providers in the United States, acquired GameFly this month, it said it had planned a number of innovations for the game rental subscription service. Here’s the first of those innovations: GameLock.

GameFly subscribers will see a new interface detail on the platform’s online page that allows them to “block” a game that is about to exit. GameFly says it will secure its consumers a copy of the game of their selection on the exact day of its release. You don’t have to reserve a brave name or release to get a copy of a popular game before the physical sets run out.

The usefulness of a service like GameLock might seem questionable when you can purchase a virtual copy of any new edition and, in some cases, preload it before its release date, but not all in the US. But it’s not the first time They have access to high-speed Internet and in recent years, the duration of the games has soared. For example, a track like Red Dead Redemption 2 is a 99 GB download on playStation 4. Of course, the effectiveness of the service will depend on the fact that GameFly will distribute copies to others on time, which can also be tricky with the pandemic, but this is where Alliance Entertainment’s distribution network deserves to help the company.

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