The fashion industry is known for its environmental abuses. The typical cotton blouse requires 713 gallons of water to be made, and cotton accounts for 25% of all insecticide use worldwide. The fashion industry produces 10% of all human carbon emissions, it’s the biggest time. water customer and pollutes the oceans with microplastics. Meanwhile, 85% of what is created through fast fashion ends up in the landfill.
Fortunately, consumers are driving change. They ask for sustainable or “slow” fashion, and are willing to pay more for it. Here are 10 main brands that present the overall benefit of insisting on eco-friendly fabrics and reduced water intake. fair wages for factory workers.
· Beachgold Bali
Beachgold Bali is the first garment of B-Corporation of Indonesia. Founded 25 years ago, Beachgold offers collections of hotel clothing and accessories designed, manufactured and produced by local artisans in Bali. Unlike other Bali-based brands, which operate with mechanized production facilities in Indonesia, Beachgold’s entire production chain is within a hundred kilometers of the head office. All clothing is dyed and sewn by hand. In an ongoing effort to decrease its environmental footprint, Beachgold is committed to sustainable business practices, including, but not limited to, energy reduction. , water and paper consumption, cutting of single-use plastics and waste through recycling and reuse of textile falls.
Jan Lovett, Judy Flax, Emma-lee Lovett and Lara Flax are the co-founders of Beachgold Bali. The family business and business combined when sisters Jan and Judy first visited Bali in Australia in the mid-1970s and fell in love. love with the paintings of local textile artisans and clothing. They built a village cooperative founded on moral practices and sold their garments to resorts. In 2010, her daughters Emma-lee and Lara joined the team and expanded the brand of a home, Beachgold Temporarily climbing to 30 full-time employees.
“Develop a transparent vision, integrity within your operations through a strong set of values, continue to be informed, and ask questions to expand attitude from other angles,” Beachgold co-founders advise aspiring fashion traders to be slow. “Constant progress is made in understanding the effects of clothing on the environment and in society. Innovation will continue to stimulate the progression of more respectful strategies and materials. It is our duty to be informed. “
· Alma Company
Alma Society is a UPF50 protective swimsuit logo founded through women. The designs are feminine while practical and affordable. Its purpose is to reduce the need for sunscreen, which pollutes our oceans. They further help sustainability by minimizing waste, its chain of origin, and through providing smart operating situations and fair wages for plant employees.
In 2021, Alma Society will launch a line of swimsuits made entirely of recycled material called ECOwave, which is woven from plastic bottles recovered from the Mediterranean Sea, with the aim of having the entire Alma Society collection manufactured from it until 2022.
Sonia Martinez Esteoule and Julia Moiseeva are the co-founders of Alma Society. Although they have faced many demanding situations as a sustainable fashion brand, they remain committed to their project to improve the industry and help the planet. “Stay true to your essence, values,” they tell aspiring actors of change. “Creating a sustainable business is much more complicated than you think. It means making sacrifices, but if you’re in what you’re doing, it’s to value it. “
· Reima
Reima is a leading logo in youth sportswear founded more than 75 years ago in Finland. Reima USA has just entered the U. S. market in 2019. The company’s award-winning products are safe, innovative, durable and designed to last, particularly for young people. Since its inception, the logo has used non-toxic dyes and has been sustainable through the reuse of adult paint uniforms on young people’s warm clothing, in addition, they use water and dirt resistant fabrics that are easy to maintain, so garments are less often washed.
“In Nordic culture, young people historically play outdoors in all climates,” says Elina Bjorklund, CEO of Reima. “Recently, as climate change has become more tangible, we have started to look for more concrete tactics to combat it. One of those means is our starting point: recycling materials. We now have a 100 percent single-material jacket. recyclable “.
After the Covid-19 pandemic, Reima practically the maximum business. They have seen a radical replacement in brick-and-mortar sales to digital and are delivering more to customer homes. But of course the economy has also suffered. Reima has donated a large number of products to Hope, a Finnish organization that helps families in need. Her second-hand partner, Emmystore. com, sells sorting samples and donates Reima to Save the Children.
Bjorklund’s recommendation for aspiring actors is simple: “Be fair and the rest will go on. “
· Eco-stylist
Eco-Stylist is turning the area of men’s fashion by making men shop in a moral and sustainable way more than ever. An organized online marketplace, Eco-Stylist allows men to acquire a variety of pieces from over 40 knowledge-researched durable brands. .
Garik Himebaugh is the founder of Eco-Stylist. ” I still felt betrayed the first time I knew how unbearable the fashion industry was,” he says. “Before, I used to buy clothes from brands like Express, H
The biggest challenge Himebaugh faced was “noisy and infrequently violent rejections of The Eco-Stylist presentation,” adding other people who told him that “no one cares about sustainability and the business will never work. “But he persisted “. growth year after year, I’ve appeared on many fashion podcasts, adding Conscious Chatter and American Fashion Podcast, featured at the LA Fashion Festival and accepted into two start-up acceleration programs,” he says. I’ve also gained massive positive customer feedback. “
· Vera Bradley
Since its inception in 1982, the Vera Bradley luggage and handbag company has focused strongly on philanthropy. Co-founders Barbara Bradley Baekgaard and Patricia Miller sparked groundbreaking social and networking engagement by creating the Vera Bradley Foundation for Breast Cancer, which raised more than $ 34 million to fund cancer studies and build a cancer research center. world class at Indiana University. More recently, the company has also focused on environmental sustainability and eco-friendly fabrics starting with the ReActive collection.
With the emergence of COVID-19, Vera Bradley has strengthened her help from network painting and charitable projects under the aegis of VB Cares, that is, through organizations that paint the lives of women and children. One such organization is the Coronavirus Response Fund for American nurses. Vera Bradley donated a percentage of each cotton mask sold until the end of July 2020 to help nurses bravely face the frontline crisis and was able to donate more than $630,000 to the fund.
Stephanie Scheele, chief marketing officer, offers this recommendation to looming entrepreneurs. “Vera Bradley co-founder Barbara Bradley Baekgaard wrote an e-book called A Colorful Lifestyle in 2017. In this document, you provide recommendations to empower women of all ages to lead a full life, whether it’s to pursue a career, balance motherhood and painting, or build a business. He firmly believes that it is enough to run dangers and not wait for the “perfect” moment to move forward. In fact, she wasn’t afraid to be in danger, at the center of it all, she was passionate about giving back.
Christy Dawn
All of Christy Dawn’s clothes are made from dead animal fabrics through a paid sewer crew at the fountain and fitness plant in downtown Los Angeles. Founders Christy and Aras Baskauskas have also introduced a regenerative agriculture initiative with the goal of being a solution-oriented company.
Working as a model, Christy Baskauskas saw firsthand how wasted the fashion industry is. She devoted herself to slowing down fashion and healing the Earth. “In Christy Dawn, our creations are deliberately eternal and without a specific era, so you can use it for life,” Baskauskas says. “They are manufactured slowly and with a quality of precedence above all, destined to last a lifetime and longer. “
Lately, Baskauskas has taken Christy Dawn to regenerative cotton cultivation. The company has planted cotton seeds in India and is developing its crops to sequester carbon, increase biodiversity and repair soil health. Baskauskas explains: same precious clothes, unless now not toxic, safe for her body and our precious land. “
To the aspiring actors of change, Baskauskas tells them, “Just get started. If you surround yourself with other intelligent people and act from a position you love, you can be sure that your adventure will be received with positivity and light.
· Cuyo
Based on the philosophy of “less, better”, Cuyana is a sustainable fashion logo that designs core for women. Founded through Karla Gallardo and Shilpa Shah, corporate partners with artisans from all over the world.
Executive Director Karla Gallardo grew up in Ecuador. ” We couldn’t buy much, so my circle of relatives insisted on buying well-made, high-quality pieces that would last,” she says. “I discovered that buying in this way made us much happier in the end When I arrived in the United States, the striking contrast – the very ”more’ Array’s mentality I knew then that I was looking to create a company that would go up the market, through craftsmanship and heritage, moving away from fashion and its destructive effects on the environment”.
At first, creating a women’s logo for women was a challenge for the company’s founders. “We were offering Cuyana to a predominantly male audience of Silicon Valley venture capitalists, who had not fully understood our pricing proposal. They sought us to replace our entire business style to suit their concept of what a successful fashion business looked like. When we replaced our strategy to introduce only a few venture capital women, focusing our conversations on sustainability, they understood it without delay,” she says. Gallardo.
For aspiring to replace actors, Gallardo says, “Never be the first and ambitious, whether it’s bringing a new product to market or launching a movement. Don’t let the worry about the unknown stop you, you have the facts behind it!»
· The Sak
The Sak is a high-end handbag company founded in 1989. Su Sakroots collection has been committed to the coverage of other people and the environment since its launch. The entire company has recently committed to sustainability of one hundred percent through 2029.
Designed to raise awareness of ocean conservation, the Sakroots Seascape collection is based on paintings by Portland artist Yellena James, with an animated impression across Balinese coral reefs. All bags in this collection are made of a recycled REPREVE material mixture, which has already removed more than 16 billion plastic bottles from the environment, reusing recycled fiber bottles.
In addition, sales of the collection gain Sea Trees advantages through Sustainable Surf, an ocean fitness platform designed to replace the opposite climate by offering habitats for endangered species such as sea turtles and other marine species. Sakroots corresponds to all dollar-for-dollar donations. Customers.
· Angela King
Angela King manufactures high quality bags without animals, the company works with highly professional artisans to make sustainable products in designs that do not go out of style, so that other people can use them for years, make sure that their factories are not dependent on child labour and that they treat their staff fairly. Lopass is testing new eco-responsible fabrics, such as interior fabrics made of recycled plastic bottles. All product packaging is biodegradable.
“Many other people think that sustainable fashion is about protecting land and climate. For us, it’s more,” says Angela Lee, co-founder of Angela Roi. “Sustainable fashion also includes animal and humanity coverage. Our goal is to create a more comprehensive and sustainable fashion using exclusively non-animal materials, treating our factory staff and adapting in an environmentally friendly manner.
“This is just the beginning,” Lee tells long-term entrepreneurs. “More and more consumers are calling on more brands to become more moral. It’s hard to become perfectly moral and sustainable right now, but other people perceive it too. whatever you want to change, you don’t want to be perfect. It starts, evolves and over time. “
· Breast design
Founded in 2000, Boob Design manufactures durable and stylish clothing for expectant and nursing mothers. “From our inception, it has been transparent that sustainability will be a thing in everything we do,” says Mia Seipel, founder and CEO of Boob Design. “Our goal is women who literally bring and nurture the future. My mother was my biggest inspiration to grow up in our circle of farm relatives in Sweden, since childhood my eyes have been opened to how we deserve to look at our planet for everyone’s intelligence.
When the Covid-19 pandemic occurred, Seipel doubted the effect it would have on Boob Design’s business. However, consumers continue to insinuate that they need to help sustainable businesses. “The fact that we make garments that have a transparent purpose, is comfortable and comfortable for the body, and are produced sustainably, plays a vital role in our continued success,” Seipel says. Being an online company didn’t hurt either. “
For those who align their careers with their goal of life, Seipel has this advice: “Stay true to your fundamental concepts and values. And be sure to make decisions that allow you to get a good night’s sleep. “
MeiMei Fox is an author, co-author, and ghost of New York Times bestsellers from more than a dozen nonfiction books and thousands of publication articles, including
MeiMei Fox is one of New York Times’ best-selling Array and Ghost of more than a dozen nonfiction books and thousands of articles for publications such as Huffington Post, Self, Stanford mag and MindBodyGreen. Specializing in health, psychology, Fox graduated with a difference and difference from Phi Beta Kappa of Stanford University with a master’s degree and a bachelor’s degree in psychology. She has served as a life coach since 2009, accompanying clients in the progression of their careers. that have meaning and impact. She currently lives in Hawaii with her twins and the love of her life, her husband Kiran Ramchandran. Follow @MeiMeiFox