IRVINE, California, November 2, 2020 (GLOBE NEWSWIRE) – Co. , an innovation capital and accelerator company founded in Irvine, announced that it has co-founded and presented with industry veteran Douglas Kantner, Longéve Brands. preserved pea protein products for a long time for those who like to cook, adding diversity to the customer meat replacement products (GIC) market. “Long-ve responds to the developing trend of customers it is not easy to include more plant-based products in their diets. “says Anderee Berengian, co-founder and CEO of Co. . . “»
Unlike maximum meat replacement GICs, which are soy-based, pre-made and chilled or frozen, Longève offers a blank protein label that is easy to cook and accommodates other flavor profiles. “Many consumers prefer plant-based protein,” says Doug. Kantner, Longève CEO, “Especially foods with blank labels and nutritional value. We listened to and created Longève, a single ingredient protein that adapts to the diversity of dishes Americans cook today. We can’t wait for Longève to come to more kitchens. ” »
Co. brings a lot of delight and skills to the table that gives them unfair merit when starting new business. Co. se’s leadership delights with virtual hits like Overture and StyleHaul in CPG’s market launches with Pepsi, Nestlé, Muscle Milk JohnArray, Co. Design Director, is not new to the launch of cutting-edge GIC products. He has led many CPG launches in the market, adding Nestlé USA’s largest new product launch in history. “Listening to the visitor virtually and then re-injecting this contribution into product progression is incredibly vital to bringing new cutting-edge products to market. Currently, the meat replacement market is saturated with overprocessed alternatives. The uniqueness of Longéve as a kitchen element is a primary merit, but also everything we want to help through conscientious listening to the perceptions of visitors and the desires of the real world.
“The global is bigger than burgers and bird nuggets,” says Jim Davis, a co. -resident executive who has extensive experience, added eBay’s leading marketing director and for more than 30 years, defined the CPG product strategy for both of us. independent startups, such as big brands like Pepsi. ” Longéve is an exclusive product on the market, which responds to a developing demand and tastes good. The company’s virtual technique goes far beyond marketing: we will lead the acquisition of customer data, which will drive the progression of new Long-ve products for the catering and retail channels”.
CoeCie’s Àpropos is a venture capital firm that serves as an innovation laboratory and accelerator for ambitious marketers who need to turn disruptive concepts into successful businesses.
It combines Silicon Valley DNA with adult advertising of serial entrepreneurs, experienced venture capitalists and Fortune 500 executives. Combined with the team’s strategic and operational expertise in technology, product development, branding and visitor acquisition, Co. constantly generates effects on a wide variety of business challenges.
Co. ‘s venture capital portfolio includes Cie Games (acquired through Glu Mobile), Nativo, ASAP Tire (acquired through Tire Rack), Titan School Solutions, Performa Labs and a developing list of start-ups. has played key roles in the transformation such as Amazon, eBay, Yahoo !, Overture, Nestlé USA, Slalom and Internet Brands.
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