The platform has led to an Internet trend of “recreating Pinterest costumes”.
Chaotic filters and giant overlay text characterize the YouTube video “SUMMER OUTFITS HAUL !!(FT. PRINCESS POLLY) – pinterest animeArray” Uploaded via Diana Ren in late May (and recently made private), the video and its ironic tone disguise the sense of style of a 19-year-old. Among excerpts from songs that don’t fit, we see an artist at work. While Ren carelessly combines lace skirts with round-neck sweatshirts and mother jeans with bold and short lace sleeveless T-shirts, we are informed that His instructor is an entity that a user, the entity is the social media platform for Pinterest’s lifestyle.
Ren’s resolve to create the video was more of a stream of consciousness than a calculated one. “I was sailing on Pinterest one day and I thought, ‘Wow, those [clothes] are really cute, I wish I could dress like that,'” she told NYLON. This act, as spontaneous as it is, indicates a tendency of several months that, like many of them, was caused by certain pandemic conditions. Write” recreate Pinterest sets “in the YouTube search bar and on the notice pages and indexed video pages that adopt this fashion, the maximum of which have appeared in the last five months.
This phenomenon is not unique to YouTube, as a jump to TikTok and a search that uses similar keywords reveal that many, if not more, posts that share the same theme. Weather users can perceive how this feeling marks a primary turning point for the online platform.
Pinterest officially performed in March 2010 as a creation of Ben Silbermann, Paul Sciarra and Evan Sharp of Silicon Valley. Initially assembled with combined reviews, the platform began to see clearer days when, according to Silbermann in a 2012 opening speech, a Pinterest user organized a network-like program called “Pin It Forward”. space that meant to them. ” Following the good luck of this program, the social networking site has noticed a steady increase in users and the general interest. Over the next few years, the number of Pinterest users would grow exponentially and be hailed as a media service to watch.
Although Pinterest has temporarily become a cultural marvel in a time after its release, its key demographic seemed to come strictly with millennials and Generation X in search of DIY tricks, internal design tips and wedding planning inspiration. Now, along with Instagram, TikTok and Snapchat, Generation Z is also starting to adopt Pinterest, basically because of its fashion prowess.
Although Pinterest has experienced slight diversifications in design and distribution over the years, its fundamental ability remains the same: you see a symbol you like, you set it to a “table” of your choice and then percentage those tables with those in your online circle Then why, lately, so many younger people, especially young fashion enthusiasts , are you attracted to the platform, even going so far as to mimic the popular costumes of the site?
For the 18-year-old YouTuber Daisy Choi, the answer is simple: Pinterest remains the most sensitive of trends. “I feel like Pinterest is one of the apps where it captures new trends faster,” he says. “There are new trends, every day and every day, so you can decide what kind of aesthetic you like. “
His emotions seem to be true; Searching for any popular article on Pinterest provides an infinite diversity of mirror images and product images that would appeal to even the most frugal consumers.
Another advantage? Your rank. Pinterest makes the procedure of finding a new taste less difficult for its users, from Tokyo’s street taste to minimalist wardrobes to alternative women and rural style. Rin Faith, a content author and English student at Georgia State University, discovers this incredibly useful. so varied in Pinterest. Si looking for a ‘black velvet split skirt suit’, I could literally find so much inspiration for the outfit,” she explains.
This Generation Z charm for the platform is a marvel for Pinterest researcher and stylist Larkin Brown, whose recent study on the use of demographics revealed some unexpected revelations: in the last quarter of 2020 Pinterest, the number of Pinners under the age of 25 increased twice as fast as Pinners 25 and older.
Brown attributes this to a number of factors, one of the main ones being that Pinterest, compared to other social media platforms, does not depend on an external validation model. and ‘don’t worry about unnecessary requests that might come with other social media,’ as Brown says. “It’s a position where you can be yourself, not assign a sense of yourself to others. “
But what about those demanding “recreate Pinterest outfits” and their origins?Brown has an idea. The platform acquisition feature, which allows users to purchase accurate or similar garments from re-attached sets, has a feature of the site because it makes the procedure to get the cloakroom of their dreams much more transparent.
“If we see other people coming to Pinterest to recreate some of those sets, it literally matches the way other people interact with our shopping content. This means Pinterest reflects in-store purchases more than other platforms,” Brown says. Generation Z then actively seeks visual inspiration in how to style other pieces, and seeks inspiration in shopping, more than those 25 years of age or older.
If there was a “Pinterest effect,” it would undoubtedly be marked through the platform’s ability to help users notice and evolve their style. While Faith was once a big fan of urban fashion and more androginatic clothing, delving into the content of the site allowed her to broaden her horizons. “Since I became interested in Pinterest fashion, my fashion sense has grown to sweet Lolita,” she says. Ren echoes similar feelings: “[Pinterest] has led me to be more artistic with my outfits. . . I definitely started coordinating the outfits [and] the overlays. “
Would it be too radical to say pinterest can replace lives?For Choi, one of the best students in the school, her love of the platform has given her at least her graduate ideas. “I feel like Pinterest has opened up other career opportunities for me because I’m much more interested in fashion now. I’m Pinterest,” he says.
Regardless of what Pinterest’s monumental or tiny effect has on its individual users, it can be said with almost certainty that the platform has made the wonderful search for Generation Z to locate a little less bulky and much more entertaining.