Two years after Xiaomi took the most sensible place in the Indian smartphone market, Samsung nevertheless surpassed it this quarter, according to a new report from the studio company Counterpoint.
Backed by “anti-Chinese sentiment” among Indian consumers and by launching a barrage of new models in the country, Samsung controlled to gain a market position percentage of 24% for the third quarter of 2020. Xiaomi fell to the current position with 23%. percentage, followed by Vivo and Realme.
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Samsung introduced 18 phone variants to the market from April to September, to 22 via Xiaomi, which also includes Poco phones. However, the Counterpoint report suggests that Samsung’s competitive online promotion and effective distribution worked. Xiaomi’s sales plummeted due to the production and distribution deficit created by the coronavirus pandemic.
Counterpoint analyst Shilpi Jain said there were anti-Chinese sentiments among consumers after a skirmish between the armies of two countries on the border in June:
At the beginning of the quarter, we witnessed some sentiments against Chinese customers that impacted sales of brands originating in China, however, those sentiments have diminished as customers also influence other parameters when buying. Holidays.
Indian phone manufacturer Micromax, which occupied the top position in the Indian market at one point, aims to take advantage of this “anti-China sentiment” and return with a new series called “in” next month.
The study company said it was generally a smart quarter, with more than 53 million teams being shipped with year-on-year growth of 9%. He also noted that Samsung’s leadership is not definitive and that Xiaomi could return smoothly in the next quarter. to regain the first place.
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