What does the European media landscape look like when we enter the rainy, windy winter of 2020?Frankly, it’s hard to see much beyond our (probably masked) nose right now.
Brexit, a developing climate crisis and now a global pandemic: once again, the “Old Continent” is at a crossroads, as are the platforms and publications that will tell its story.
And yet, as history has already shown us, lack of confidence and instability create the best situations for innovation and entrepreneurial thinking. Yes, it’s a time when many are just focusing on survival. But it’s also an opportunity to rething, redefine. priorities and take big risks.
In 2015 I founded the media company The Memo, and in 2018 I acquired it through Forbes, where I joined as European editor, creating a committed team and workplace in London.
It’s an overused cliché, but I’ve never known a position as entrepreneurial as Forbes. It is the cornerstone of the brand, either internally and externally online, through our magazine, our social channels, our occasions and our largest developing communities.
In the more than two years, Forbes’ European division has reached record reach levels, established a network of more than 250 qualified participants from across the continent, and won industry awards. Our assistant editor, Tom Brewster, has published scoop after first penetrating the worlds of privacy and cybersecurity.
Our list of under-30s has become the top prestige list for long-term leaders in Europe, following the sold-out summits in Berlin, Amsterdam and Bratislava. And European news editor Iain Martin and associate editor Isabel Togoh were instrumental in creating Forbes news. division, which has become a reliable resource for millions of others because of the pandemic.
And today I am extremely happy to share my next bankruptcy with Forbes, as I will become the new Managing Director for Europe.
As the continent rebuilds and redefines its identity, economies, and relationships, Forbes will undoubtedly grow and evolve with it. Forbes has been an innovator, creating new models of industry-leading editorial and marketing engagement, and I look forward to stimulating this spirit of innovation. across Europe.
In this new strategic role, I will expand and put into force methods to expand our European business, both editorially and commercially, by building closer relationships between our audience and our marketing partners, and by representing the Forbes logo throughout the region. no other commercial medium can offer the same scale, scope and intensity of relations with their communities, and I look forward to exploring how we can further expand these acceptance networks as true in Europe.
I have the privilege of working under the direction of Jessica Sibley, our income director. I will also continue to work intensively with our content director, Randall Lane, on our long-term editorial strategy, by identifying new coverage spaces, Forbes lists and partnership strategies across Europe.
Here’s a look at some of the spaces we’ll focus on in the coming months.
One of the key points of my long-term optimism has been the pleasure of meeting our listeners under the age of 30.
They are at the forefront of a more agile, inclusive and sustainable Europe, and we have a precedent for magnifying their voices, showing their progress and highlighting the spaces they still want to replace. Brands have a say in this conversion, and we will, European companies are aware that diversity, whether color, gender, sexual orientation or origin, is not only an ethical imperative, but a replacement for business. Numerous studies show that varied groups are more productive, cutting-edge and profitable, and we are surely committed to promoting this motion through the defense and protection of inclusion and equity in all companies and sectors.
The correct paintings already made through Forbes in the United States through Sade Muhammad, Director of Representation and Inclusion Practice at Forbes, which was created before this year, is a striking example of what it might look like when done right. making waves all over the United States and we are very happy to implement it in Europe.
Forbes already maintains close relationships with the world’s leading CEOs, CMOs and CIO, as well as our franchises under the age of 30 and Forbes Women, communities that have become some of The Most Prestigious and Popular Business Networks in the United States and allow us to unite brands with influential leaders for genuine change. Our task now is to act temporarily to identify these communities in Europe, joining the continent’s most productive with determined and marketing brands so that they can build fruitful relationships in this critical age and beyond.
If there’s a saying that’s been true in the data industry for decades and decades, it’s this: Meet your audience, we’re investing more resources and more creativity to locate tactics to better perceive our communities. detailed data about what interests our audience and attach it to smarter offers from our marketing partners that we know they will need to interact with.
Finally, and this is a domain that has a specific resonance for me, we duplicate the complex technology. Even though you’re suffering from zoom-related fatigue lately, it’s hard to deny that one of the positive facets of the pandemic has been the immediate improvement and increased use of effective workplace technologies As old tactics of operating and doing business disappear before our eyes, we are excited to notice and leverage a new generation of equipment and technologies that can better perceive and serve our audiences and brands Spouse.
Let’s face it: the new general won’t be general, by any existing definition of the word, but that’s a smart thing to do. The months and years to come will give us all a pressing opportunity, either to get rid of faulty systems or to adopt a revitalized entrepreneurial spirit.
There is no better position to be than Forbes in an era of such repositioning in the world.
As it has for over a hundred years, Forbes is at the forefront of positive replacement in the world, led by marketing and business thinking specialists, and I am revered for shaped our future.
I am General Manager for Europe at Forbes, for the expansion and control of Forbes’ European operations, both editorially and commercially.
My passions include
I am General Manager for Europe at Forbes, for the expansion and control of Forbes’ European operations, both editorially and commercially.