Glovo is expanding his project by throwing his hat into the “q-commerce” ring, a new battlefield in hyper-competitive delivery for fast deliveries.
The service requires delivery in 30 minutes of supermarket and retail brand products. The company has partnered with Unilever, Nestlé and L’Oréal for supermarket chains and services such as Walmart and Carrefour.
It has also invested in its own ‘dark retail outlets’, warehouses where stores can house products that are only sold online, in Barcelona, where it is based, as well as in Madrid, Lisbon and Milan, and plans to have a hundred dark retail outlets. in Europe until the end of 2021.
The measure greatly expands the food and grocery delivery market that exploited the closure, extending service to products such as toys, flowers, books or “everything,” as the company says.
Delivery is loose and works 24 hours a day. Glovo said it generated profits through the company’s profits and a percentage of the merchandise gross.
Delivery Hero, another main player on the scene, also manages q-commerce in various markets.
Daniel Alonso, Glovo’s global q-commerce director and former director of e-commerce at Walmart, said q-commerce is a street for stores to continue operating with delivery when Covid-19 restrictions keep storefronts closed or others at home.
“With store closures and blockades around the world, consumers now need and expect more pieces to be delivered to them than ever before at their doors,” Alonso said. “This has led to new requests, it’s no longer a matter of waiting 24 to 48 hours. “hours for a delivery. On the contrary, waiting is a matter of minutes. “
According to Glovo, it has experienced a year-on-year expansion rate of 300%, mainly due to the growing demand for delivery services.
Earlier this year, the company’s lead executive Oscar Pierre said that if the pandemic has accelerated trends, there will be some consolidation in the market.
Glovo sold its Latin American business in September to Delivery Hero for 230 million euros to “strengthen our presence” in the European and African markets.
I am an autonomous journalist founded in Dublin and I cover many spaces of the industry of the generation, I used to be a journalist in Fora and a regular contributor to
I am an autonomous journalist founded in Dublin and I cover many spaces of the generation industry. He used to be a journalist in Fora and a regular Tech. eu. My firm also gave the impression on BBC News, Vice and Mashable.