Leading agencies are leading the way in sport, according to a new studio, with Formula One and the Tour de France cited as the two leading organizations in the sector.
The first annual report on sports generation, a joint effort by the Sports Technology Awards Group (STA Group) and the English Institute of Sport, tested key market technology trends and drivers over the following year.
As always, inventions can be divided into two categories: advertising and performance, the first includes spaces such as sites, operations, fan participation, broadcasts, eSports and betting, while the moment encompasses spaces such as knowledge analysis, biosciences, fitness and coaching.
Sports technology
The report states that while, first of all, it appears that most of the technologies used in gaming advertising want more than performance, it should be noted that many groups and federations have R programmes
However, governing bodies are also experts in generation to increase the popularity of their sports and competitions. Formula One’s commitment to sustainable progression and the use of analytics enthusiast engagement has earned it the most sensitive place on the Power List, with the Tour. De France’s virtual strategy is also recognized.
Inevitably, demanding coronavirus pandemic situations have had an effect on primary trends. Some, such as synthetic crowd noise, are likely to be short-term responses to urgent problems, while others can have one more effect. lasting has an effect on.
For example, the expansion of eSports appears to be a long-term trend, as the connected fitness market is booming and has taken advantage of the resurgence of the wearables sector.
However, if only one technological trend has explained the year, it is the unstoppable increase in knowledge analytics, which has infiltrated everything from functionality to fan engagement. as evidence.
“Motorsport, sailing, golf, basketball, football and cycling are obvious spaces that are driven up and down through their governing bodies,” the report says. “They take risks, tolerate it and are open to the culture of innovation. Sports like football, which are experiencing technology-driven growth, do so through the corporations that get them and serve the main and elite markets. “
That motorsport is the most sensible of the group does not deserve to be a big surprise, however, sailing and cycling, two other sports that rely heavily on the identity of the marginal gains and the progression of the team, were also noticed.
Navigation, for example, uses telemetry, video, and TV graphics to protect and make the game more exciting for viewers, but it’s also based on simulation for boat development.
American football has been considered remarkable for its crusade for the fitness of the players, while the popularity of football means it is incredibly influential in terms of broadcasting.
I’ve covered the intersection of the game and generation for over a decade, watching how new inventions are turning the games we love into games.
I’ve covered the intersection of the game and generation for over a decade, watching how new inventions are turning the games we love, transforming gaming organizations into the point of advertising, and how we consume action as fans. editor, I attended some of the most important occasions in the global game and spoke to some of the most important names in this transformation. From fitness apps and smart stadiums to back-end and streaming software, the game is experiencing its own virtual revolution.