Music, games and fashion have a vital cultural importance in society, especially among the younger generation. In the United States, it’s not uncommon to see game stars like former NBA star Dwayne Wade as a special guest in the fashion primaries. global musicians or like Kanye West become fashionable and build a multimillion-dollar fashion line. Although this is not unusual in the United States, it is not as common in Europe. However, there is a new generation of athletes who do. they don’t need to be known just for their game, but they need to worry in other spaces where they can be completely explicit as their American counterparts. Two marketing specialists who paint with athletes and brands and who are at the forefront of this cultural replacement in Europe is Jordan Wise
First debut
Wise and Stephenson have been friends for years and were on very other paths before GAFFER started. Wise has had a successful career in sports control, where he has controlled football contracts and commercial components through several Premier League clubs. Stephenson has had a career in photography where he has worked in music, fashion and sports with many primary brands, adding Nike and Adidas. While Stephenson was taking part in those shoots, he noted that “many footballers were not involved in the filming they were forced to do,” he recalls. . Naturally, as a creator, he understood why he still did not perceive why, in the current environment, where the athlete who publishes content on his platform can generate both, if not more, an original commitment than the brand, has not collaborated more proactively. .
Wise detected similar disorders when talking to his consumers and knowing that the technique adopted through many brands was outdated, the duo to create GAFFER, a multimedia platform that presents this skill in a different and cutting-edge way, will result in higher quality content when it comes to working. with the marks.
GAFFER Building
To stand out, the duo learned without delay that the platform had to be different. To do this, they looked to attract superstars, they used their wisdom of young popular culture and sporting skill and worked with emerging young stars who felt they would soon do so. Some of them come running with Manchester United star Aaron Wan Bissaka and Chelsea star Callum Hudson Odoi, who received their first canopy shot with GAFFER. “Our most productive asset is not only our content, but also our ability to detect new skills,” Wise says. Beyond the premium look and feel of the content, either thought it was vital that its printed offering wasn’t a disposable magazine either, but similar to GQ and other haute couture magazines and it would be “something you’re proud to have sitting at your coffee table. “
After the launch of their printed, virtual and social media platforms, this eye was seen by emerging skill and exclusive content and the couple began to be contacted through various brands that were looking for them to create a similar look for them. While this is flattering, it was imperative that while working with other brands, the aesthetics they had created were not lost for advertising reasons “when we paint with marks, we take general paintings and artistic works skillfully to make sure the crusade has the right look and feel. “Once this was agreed, the duo created the artistic firm FALSE nine, a reference to the false position nine in football. Through the media platform and the firm, clients included Burberry, Virgin Galactic, Beats By Dre and more recently, the team painted on a pioneering crusade with Nike in the England National Football Team that was exclusive and won several round-ups in the arts space.
There has been a significant cultural change, driven through social media, in the way athletes and musicians are marketed and in the number of vertical sectors in which they are directed. While many agencies and brands have struggled to catch up, GAFFER/FALSE nine go ahead of the curve and their delight will allow them to remain flavor creators in space.
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The goal of this blog is to share fair stories of other varied and underrepresented people who are doing a wonderful task that can motivate others to act.
Out of
The goal of this blog is to share fair stories of other varied and underrepresented people who are doing a wonderful task that can motivate others to act.
In addition to writing, I started and helped create e-commerce businesses for which I included in Forbes 30 Under 30 in 2017. Prior to that, I worked in investment banking at Goldman Sachs and graduated from Oxford University, where I studied economics and administration.