LONDON: Television screens have influenced the way we dress, yet this phenomenon has been even more visual in recent months.
After Emily Cooper’s look at “Emily in Paris” encouraged fashion lovers to look for original pieces and accessories and Lady Di’s best taste of the 1980s “The Crown” encouraged too young generations to do so for the first time, Beth Harmon has become an unforeseen fashion influencer thanks to the Netflix miniseries “The Queen’s Gambit”.
Since its October 23 on the Steam platform, “The Queen’s Gambit” has been a huge success, attracting more than 62 million Netflix viewers.
Needless to say, the exhibition has sparked renewed interest in chess, and the New York Times reported a 125% increase in chess sales in recent weeks, and more surprisingly, Beth Harmon’s old costumes have also encouraged fashion lovers.
The global fashion platform Stylight has analyzed customer demands since the launch of the TV show.
Stylight has concluded that the old is there to say, especially thanks to this exhibition that is positioned between the mid-1950s and the 1960s and its main star.
Beth Harmon, driven through Anya Taylor-Joy, encouraged fashion enthusiasts with her iconic drop coats. The flavor platform has noticed a 383% increase in the number of clicks in this category from October 23, to the month before the first broadcast of fiction.
And it is the characteristic looks used through the star that are also the most popular online.
For example, white wool coats recorded a 131% increase in the platform, while interest in turtlenecks also increased by 57%.
In a similar line, lavaliere knotted blouses have obtained twice as many clicks on the flavor platform in recent weeks.
The effects are based on Stylight’s internal knowledge of its 12 million users per month in the 16 markets in which it operates.
The wage subsidy programme and the special subsidy to micro-enterprises and SMEs prevent corporations from breaking due to a loss of income source under Covid-19.
The National Bank Employees Union, Keretapi Workers Union Tanah Melayu Bhd and the Malaysian Trade Union Congress say it has helped ease the monetary burden on employees.
Online learning, despite its many challenges, must be followed and incorporated “normal” into school systems.
NOW’s extended CMCO until December 6 is a setback for businesses and businesses on the road to economic recovery.