In 2020, rapper Roddy Ricch, raised in Compton, says he was added $20 million. After his debut album Please Excuse Me For Being Antisocial debuted at Number 1 last December, Ricch won a Grammy, spent 18 weeks at the top of the Billboard Hot 100 and ruled one. of the industry’s favorite applications, TikTok. Su “The Box” escape success, thanks to its perfectly memorable squeaky sounds, amassed 1. 2 billion views. “I’ve earned more this year than I’ve ever earned in my life, at home,” says the 22-year-old. “But you can never be too comfortable. They gave me a million things to do.
With his wealth, Ricch will pay for it to his hometown of California, through an investment in the city’s real advertising property and monetary training of the Comptonites through his soon-to-be-launched foundation. For all this, Ricch is the 2021 winner of Forbes 30 Under 30 Music.
“Regardless of the industry, I just want to build a better life for my generation. “
The list includes 30 of the music industry’s most productive young musicians, executives, manufacturers and marketers, decided through a panel of expert judges: Superstar Taylor Swift, Warner Music Group Artistic Director Mike Caren, singer-songwriter Jill Scott and hitmaker Nija. Charles: To be eligible, applicants must be under the age of 30 by December 31, 2019, not have been on a previous under-30 list, and demonstrate their ability to advance the long-term in the music industry.
Gibson Hazard, founder of the artistic production collective Hazard Studios, for example, has redesigned the images of music videos, combining elements of performances and characters of musicians with special effects of the world. For more than nine months, the 24-year-old has enlisted through Dr. Dre for a tribute to Kobe Bryant, MTV for the opening series of the 2020 Video Music Awards, and Lil Nas X for the November 13 release of “Holiday”, his first single in more than a year.
The elegance of Forbes Under 30 Music 2021 shows his ability to create new content and earn cash in the age of social distance. with the fans.
“The music industry is still evolving, but 2020 has put it in hyperactive mode,” Caren says. “Many other people who are constantly on the move have had the opportunity to sit, reconsider and take action. “
For example, Olivia Rudensky, director of marketing and digital at Miley Cyrus, 24, produced Cyrus’ live Instagram media show Bright Minded: Live With Miley, which garnered more than 10 billion impressions. William Robillard-Cole, founder of the WRC MGMT, the publisher, control and corporate record of WRC MGMT, has also innovated the scenes. He has won six-figure virtual performances for his Grammy-nominated client, DJ and record manufacturer Kaytranada. Both have also become shareholders of Momento House’s live streaming platform. Kaytranada can practically spin and be paid on both sides of the coin.
Beyond commercial relationships, the elegance of music presents a new wave of musicians pushing the barriers of genre and art. “They start themselves, create their own shapes, sounds and pursue their dreams,” says Jill Scott.
Doja Cat, 25, has one of the biggest stars of 2020 thanks to its distinctive combination of rap, pop and R
“I feel like the music industry is moving in a direction where there are no borders,” says Nija Charles. “Increasingly, we’re seeing other people change genres and have a crazy hit with songs you don’t think are a “commercial record. “”
As they reinvent the path to musical staring, our winners are also making very important adjustments to their communities. Rapper G. Herbo, 25, introduced Swervin’s Youth Mental Health Initiative ‘Through Stress’ over the summer, which provides young black adults with Cynthia Parkhurst, 29, founder of Corporate Musical Marketing Teammate, is committed to making monthly donations from her company to reasons like racial justice and Covid-19 support. Popular singer-songwriter Bea Miller, as the 21-year-old singer the daughter of two mothers, uses her platform to communicate about feminism and LGBTQ rights.
In the field of music, entrepreneurship and social promotion, the musical elegance of the 30 Under 30s of 2021 is doing much more than primary successes. “I’m amazed at the skill of this new generation,” Scott says. “His tenacity and ambition, innovation is inspiring. “
This year’s list was edited by Abigail Freeman and Alexandra Sternlicht.
For a link to our full list of music, click here and to complete 30 Under 30, click here.
I’m an assistant editor at Forbes, covering media and entertainment. I’m from South Florida, but I moved to Brooklyn last year after graduating from Boston University.
I’m an assistant editor at Forbes, covering media and entertainment. I’m from South Florida, but I moved to Brooklyn last year after getting a bachelor’s degree in journalism from Boston University. Before joining Forbes, I worked for the Law360 law news service where I specialized in advertising prosecutions as a tale for a professional audience. Over the years, I have written articles on arts and entertainment for local media in the Australian domain of Boston and Sydney, as well as for Boston Magazine and the Boston Globe.
I’m guilty of the underage publishing network in Forbes. Previously, I was a marketing manager at a mobile app startup. I’ve also worked at The New York Times and New York.
I’m guilty of the underage publishing network in Forbes. Previously, I was a marketing manager at a mobile app startup. I also worked at the New York Times and the New York Observer. I attended the University of Pennsylvania where I studied English. and artistic writing Follow me on Instagram and Twitter on @iamsternlicht.