The Philadelphia 76ers have reached a multi-year deal with sports hydration company BioSteel to make it the team’s official sports drink, a spouse in the team complex, and the filing spouse for the next Sixers camp, corporations announced Wednesday.
BioSteel and its new sugar-free sports drink will update Gatorade on the skin lines and there will be signage in the house and on the backrests of the outdoor chairs at the Wells Fargo Center, virtual signage, LEDs on the courts and side panels on the hoops. The logo will be displayed in portable refrigerators, glasses, bottles and towels on the sidelines, and signage will stand out prominently at the Camden, New Jersey educational community, adding side poles and as a component of the camp’s press conference.
“This is a wonderful opportunity for BioSteel to play a role in the hydration of some of the world’s most productive basketball players and we congratulate the 76ers on making a healthy selection by partnering with a sugar-free sports drink company,” said Michael Cammalleri of Co-founder and co-CEO of BioSteel, who also achieved 294 professional goals in 15 seasons of the NHL. “Like our other team agreements, the Philadelphia-New Jersey pavilion represents a market biosteel enters. This partnership will help magnify our presence and strengthen logo awareness in the region. »
BioSteel is also the official sports drink of the Brooklyn Nets and Dallas Mavericks in the NBA, as it is used on almost every NHL team, which makes sense given that Cammalleri, 38, has played for Los Angeles, Calgary, Montreal, New York. Jersey and Edmonton. , Retiring after the 2017-2018. Il co-founded the company in 2009 with other athletes, focusing on all-natural sugar-free products and this year BioSteel introduced an electrolytic product in what it calls “ecological tetra paks” in a variety of other flavors.
“When we look at partnership opportunities, we need to make sure our brands align. That’s definitely the case with the 76ers and BioSteel,” said Owen Morin, vice president of partnerships with Sixers companies. “BioSteel is an innovative and forward-sighted company. competitive in the frame of sports hydration and at the forefront of athletic performance. They perceive the price of relationships with consumers and the communities they serve, the opportunities to do things differently and are eager to grow and improve continuously. “
BioSteel has many outstanding athletes and partners in addition to the teams, with Kansas City Chiefs quarterback Patrick Mahomes, Dallas Cowboys racer Ezekiel Elliott, New York Yankees shortskin Gleyber Torres and Edmonton Oilers connor McDavid among corporate-sponsored stars. Growth has acquired a majority stake in BioSteel in 2019 and Mahomes, Cammalleri said, brought the logo through his coach, Bobby Stroupe, years before partnering with BioSteel.
“All of our partners are product enthusiasts before signing with BioSteel,” said Cammalleri, a Toronto native. “Our athletes and team partners are looking for healthier hydration characteristics and are well aware of what they are putting into their bodies. it aligns with exclusive, high-performance players and groups who do things from the prestige quo, and that’s actually the case with the iconic 76ers.
Cammalleri said BioSteel’s recent distribution agreements covered all U. S. counties. But it’s not the first time And they helped gain access to the country’s most sensitive retailers. These agreements with groups like the Sixers are boosting logo awareness as the company deals with the biggest monsters in the sports drinks industry.
“We are very happy to partner as they start education camp for the 20-21 season,” Cammalleri said. “The 76ers had a wonderful off-season and made wonderful moves to continue their quest for a championship. There is a lot of buzz around the team and this has made the launch of this partnership even more special. “
Shlomo Sprung is senior editor of Forbes SportsMoney, editor of news reports at Awful Announcing and writes on FanSided, SI Knicks, YES Network and
Shlomo Sprung is senior editor of Forbes SportsMoney. He is also a feature film editor for Awful Announcing and writes for FanSided, SI Knicks, YES Network and other publications. He graduated in 2011 from Columbia University School of Journalism and has worked for the New York Knicks, Business Insider, Sporting News and Major League Baseball in the past. You follow him on Twitter.