SM C
December 2, SM C
The first collaboration for CELEBRAND will be BoA and its branded product “Little Bird”. Little Bird is a shawl that BoA has made because of its interest in educating young people in need and mentoring in general. In honor of BoA’s 20th anniversary, Little Bird’s Proceeds will be donated to young people in need through Happy Bean de Naver.
Other collaborations come with Super Junior’s Kim Heechul organic bamboo toothbrush, young actress Kim Su Hyun’s lip dye and Girls’ Generation Yuri’s home training team.
For high-quality production, SM C’s marketing experts
After this first round, CELEBRAND plans to grow and launch 3 new products in each turn. SM-affiliated celebrities who can collaborate on the logo come with SM Entertainment, KeyEast, Mystic Story and ESteem.
With Naver, potential consumers can view production process products through video content. On December 7, the logo will open its own online page and percentage stories about how celebrities have proposed their concepts and planned the design and production of their products. with the existing trend of ‘content trading’, in which the industry is valued as its own form of content.
The products will be sold in Naver’s “smart” store, where consumers who subscribe to the chain can gain advantages from gaining advantages.
Nam Goong Chul, CEO of SM C&C, said: “SM C&C plans to stay put in advertising and business. Instead, we look for new things in “content combining activities”. One of our new demanding situations is the brand. This will link SM Entertainment’s influence with SM C & C’s marketing methods in our attempt to continue growing in new directions. “
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