Laboni Saha founded his own fashion logo L Saha in 2014 in the English capital. The logo is a true logo of luxury women’s clothing, creating enduring collections that adhere to holistic, ecological and pro-people principles. Although Laboni has had a great suerte. al dress up her skilled clients, who come with real families, she is as motivated by who wears her creations as by improving her collections.
With a bachelor’s degree in fashion design and a master’s degree in fashion business administration, she first had a successful career in fashion buying, which allowed her to perceive the immediate and ephemeral nature of fashion fashion. “I am aware of the importance of business wisdom in launching a brand,” he says. The course of my master’s degree and my shopping career were planned because they had to equip me with the right wisdom and skills for the launch of L Saha, which was my ultimate purpose at the beginning of my career.
When Laboni took the step to create his own logo, he knew that he sought to create a sustainable, moral and transparent logo to create enduring pieces, made within the framework of exceptional craftsmanship with fair policies. The fashion industry is known as the moment. less sustainable industry and Laboni knew it didn’t have to be a component of this statistic. “We are taking the path that promises a long safe term for the planet and for generations to come. It’s a mutual benefit in many ways. When we do it right, everyone wins, from the farmers who grow our textile products, to the visitor and the outlets that end the clothes. We cannot burn our space (planet Earth) in search of profit, but unfortunately this has been the case for many decades.
Launch of L Saha
“I’ve been looking to create my own brand since I started as a student in 2007,” says Laboni. “I have worked as a customer to expand a mandatory business sense for all creatives, especially if they start their own business I saw a significant hole in the market place with respect to brands that offer sustainable luxury products (in 2014), and I felt that there would be no more time to launch L Saha because the market place had a latent call for sustainable desirable products. . “
We all know the handmade and haute couture creations that came here from India. Rich and deep colors, it is the last paradise of fashion connoisseurs, and this is where Laboni originated. Undoubtedly, her land encouraged her as a designer. “My India Inheritance definitely influences my life technique and my work. You can see sophisticated Indian influences in my creations. But most importantly, “Hindu” pricing systems as a component of my expansion in India, which have greatly influenced me, where to be kind for all living. Things are a duty. We that all beings (humans, animals, terrestrials or seafarers) on the planet are interconnected. We can’t damage one to protect the other.
The British Fashion Council has featured L Saha as a “positive fashion brand” in recent seasons at London Fashion Week. And L Saha has positioned its collections as a blank canvas that shows the luxury know-how of women at its highest degree with the skills of the artisans on her team, who have embroidery techniques that go back 4 generations. “Our collections act as a canvas displaying exceptional knowledge, manual work that cannot be replaced with machines, and some of our pieces require more than three hundred hours to create,” explains Laboni.
But what about the logo that makes it a luxury?Laboni explains: “We are called a ‘True-Luxury’ logo because of our ongoing commitment to the key pillars of sustainability and luxury. This comes to the selection of fabrics from sustainable and qualified sources. , the processes that we follow in all facets of the chain of origin with a pro-planet and pro-people approach, as well as the way our collections are designed keeping the “timelessness” at the center of all the products we present to the market. If you see our 20′ autumn/winter collection, there are styles we brought for the first time in 2015. This means that our consumers can be sure that our products will continue to be applicable in their wardrobe for years to come. »
2020 and beyond
Fashion took a hit in 2020. Even before the Covid era, fashion suffered in many ways. Designers around the world have had to restart and re-evaluate their labels and L Saha is no different. Laboni sees 2020 as a rare and unpredictable year for his company. “We have had cases of cancelled orders, of appointments reduced to 0 with customers, which has caused an unforeseen drop in revenue. However, there will have to be a smart look this year. In Japanese culture, there is the concept of “Yohaku” that analyzes the intelligent appearance and deep capacity of empty spaces. I see 2020 as Yohaku. “
For her, there are many classes of the year. ” We can be informed this year of the global we’re entering, for the better,” he says. But Laboni has hope for next year. “I am a little eternally optimistic and I have high hopes for the days and year to come.
The Saha will continue to adapt to conversion times, keeping the DNA and ethics of the brand intact. “I said, “Tomorrow will be better than yesterday “in many interactions, ” he said. “In fact, that is true, if you can remain adaptable and perceive the immediate transformation that is going through the market. “
At the end of the interview, Laboni is adamant with a note to the consumer: “As a logo that follows the ‘Timeless is more’ mantra, I would like to inspire anyone who buys garments (L Saha or not) to think. product they plan to buy. Consumers in the end have the strength to make a positive difference in the world through what they buy and where they buy it. It’s time to make this force count. “
The Saha has interesting things in process by 2021, take a look at this space (IG @lsahaofficial).
With experience in foreign policy and having worked for a few years in Washington, D. C. , I found myself in a completely different field: fashion journalism.
With experience in foreign policy and having worked for a few years in Washington, D. C. , I found myself in a completely different field: fashion journalism. I am an American living in the Middle East covering everything similar to fashion, knowing haute couture and women. After squating time in work department stores in Beirut, I developed my eye for haute couture craftsmanship and learned how to translate complex and detailed collections. I have written for Harper’s BAZAAR Arabia, GQ Middle East, Vogue Arabia, Refinery29 and NPR. Bags, shoes and coats are my weaknesses, so you can locate me regularly by browsing those sections of department stores and flea markets, as well as attending the fashion shows of Paris Fashion Week, covering the latest collections of Arab and European houses. writing about fashion, I write about devoted subjects.