Online sales at home and grass rose 52% on Black Friday, fashion sales fell by 4%
NEW YORK and LONDON, 2 December 2020 – Black Friday’s international online retail sales have increased by up to 14% this year through 2019, and the home and lawn sector enjoys a 52% increase in sales as others continue to need to spend more on their homes in the pandemicArray era according to a new study through Nosto , the enterprise entertainment platform.
The vertical food and beverage and fitness and good looking sectors also behaved well, with sales 45% and 22% respectively, but fashion and accessories fell by 4%, according to data.
Globally, there is a 50% distribution compared to 50% of desktop and cell phone orders, and home buyers spend 20% more time at retail sites that visited and see 24% more pages. % more product recommendations this year to help vacation buyers locate products and offers that apply to them to the fullest.
Knowledge is based on nearly 84 million visits to 1,228 outlets in North America, Europe, the APAC region and Latin America.
In general, in all the vertical sectors analyzed in the study, the figures imply that traffic to online stores is higher by 21%, with sales increasing by 14% and an average order price of less than -2% thanks to seasonal gifts and store discounts.
Black Friday e-commerce functionality in key vertical areas, 2020 v 2019
“Fashion and accessories show the lowest seasonal purchasing functionality of all vertical sectors, perhaps because consumers have already spent most of the year buying homewear, or because restrictions on social gatherings mean they don’t live up to seasonal clothing bargains for the holidays. other people would possibly have simply explained their sites in other more essential products».
Black Friday 2020, e-commerce functionality through the device
Although other people leave less due to restrictions and considerations about the virus, stores have noticed 64% of cell phone traffic (35% from desktop computers) and a distribution equivalent to 50% compared to 50% for each other’s orders. desktops generated 53% of sales compared to 47% of phones, suggesting that larger orders are likely to be transferred to desktop computers. desktop computers and 2% on phones.
For information, see Nosto’s Black Friday Cyber Monday weekend report, Black Friday and Cyber Monday 2020 By The Numbers, https://www. nosto. com/BFCM-Report/.
About the data
Nosto’s effects are based on research of nearly 84 million visits to 1,228 online retail outlets using the Nosto Commerce Experience platform, adding merchants in North America, Europe, Latin America, Australia and New Zealand. Monday, 2020 and compares the application of seasonal functionality with the same set of merchant Internet sites in 2019.
About Nosto
Nosto allows stores to offer personalized virtual shopping delights at each and every touchpoint, on each and every device. An AI-based business delight on a platform designed to be easy to use, Nosto enables stores to create, launch, and optimize omnichannel Marketing Campaigns 1:1 and virtual delights without the need for committed IT resources or a long deployment process. Leading trademarks in more than a hundred countries use Nosto to grow their business and delight their customers. Nosto accompanies its clients from their offices in New York, Los Angeles, London, Paris, Berlin, Stockholm and Helsinki.
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