Always ahead of the game, Zeeshan Parwez has played many roles in his desirable career in the Pakistani music scene.
While some had remained in his comfort zone, Parwez continued to push the boundaries, such as musician, video director and animator. A brain artist, humble and tough painter, Parwez’s purpose lies only in the art of creating things that are only beautiful. , exciting and shocking, but also a painting that resonates with its audience.
In addition to his group, Sajid
In the past, Parwez’s 2004 television series On The Fringe, presented through the famous columnist and communications presenter Fasi Zaka, has been a success for its insightful and incredibly ingenious functionality in Pakistani music, adding his unso cooked interviews with local singers and musicians.
In addition, Parwez’s studio, Rokhan Studio, presented last summer, has released public service announcements about COVID-19 in the form of animated videos about the pandemic.
Although Parwez has been in the industry since the mid-2000s, it has only just begun. He is a discreet employee with a strong insight into his role in the entertainment industry in Pakistan. But he doesn’t care about fame, which is probably why he manages to get back to being the center of attention, even if he discovers his balance by meticulously running in the background.
“I was fascinated by the art of directing and editing as a child,” he says of his years of training in Peshawar.
While other young people his age reveled in watching cartoons, Parwez was fascinated by the videos his older siblings watched. Films such as The Godfather, JFK and Indiana Jones cheered him up enormously at the age of 7.
“I knew more about administrators and filmmakers than about actors,” Parwez laughs, “I drew a lot and visualized scenes in my head. I had a compact camera and ran around filming everything and then put them in combination with two VCRs Obviously, that would be terrible, but I’m very curious to know the process.
Currently juggling some projects, one of which includes his first album scheduled for early 2021, Parwez mentions that sound is an amalgam of genres he has always loved, from pop, glitch hop, drums and bass, and especially electronic music. The songs highlight the last decade of the artist’s life, which he says has been “a massive struggle”.
However, in Parwez’s typical way, the songs, while summarying their internal settings and external challenges, capture an environment that is positive and stimulating.
While much has replaced Pakistani music for more than two decades, with the advent of a pandemic that has turned it all upside down, local artists themselves are in the midst of a race for survival in “new normalcy. “
With the Lahore Music Meet (LMM) festival in Lahore, adding the Koblumpi Music Festival in Islamabad, held in early 2020, the closure ended rare occasions related to public music in Pakistan.
At the same time, new music platforms, such as the new Velo Sound Station and the upcoming Bisconni Music platform, are prioritizing new and old artists. But are corporations of comfortable drinks, nicotine and cookies the life-saving grace of the local music scene?
“Business aid has been positioned not only for the local music scene, but also internationally. The biggest exhibits are not imaginable without the help of companies, says Parwez,” if business help is important in their contribution to the music industry, what can be The intention behind the songs and what they present: is this true for the vision ?, is the artist true to his sound?This duty is also shared through the displayArray manufacturer . . . Do you need to bring something new to the industry? As long as the integrity of the artist is not compromised, the help of the company can work ».
Speaking of his own delight with the upcoming Bisconni Music platform whose programming includes Sajid
“If brands accept as true the artists they bring to their platforms, genuine art can shine and have a big impact. Plus, the public intuitively knows what works and what doesn’t. “
With regard to the long-term sound of Pakistani music, Parwez says he has the “instinctive feeling” that the music scene will bring new faces and talents to the fore very soon. And that’s already happening.
“Brands are very focused on signing new faces. We have reached a saturation point – year after year, the public is presented with the same names and has to prevent at some point,” he says, “but there has to be a replacement Attitude, music platforms and their manufacturers have to study and acquire new skills and provide them with a platform. This is the only way forward in Pakistani music. In addition, the public will have to give new artists a chance and not be too quick to judge, the new lot can be as big as its biggest stars.
I am a Pakistani journalist in Lahore, having written (and worked) for various local and foreign media organizations since 2002, I have also taught
I am a Pakistani journalist in Lahore, I have written (and worked) for various local and foreign media organizations since 2002, I have also taught journalism and English at the school and school level. Fulbright Scholar with a master’s degree in print journalism from Columbia University Graduate School of Journalism, I write and lately teach freelance.