Japanese online fashion store Zozo Inc. has introduced glasses to measure the loity and order cosmetics online. “Zozoglass”, a pair of glasses covered with color samples and markers, detects skin tone when scanned with a smartphone for cosmetic recommendations at Zozotown, Japan’s largest online store. fashion site.
Eloise Shuttleworth, Senior Director of Customer Success on the Iterable Cross-Channel platform, said: “Before the pandemic, in-store grocery shopping accounted for up to 85% of in-store purchases. It is a sensation-driven industry that has historically been driven through face-to-face consultations and product testing. Without sensory delight and with limited social outings, the demand for cosmetics has been reduced by 70%.
“Zozo’s inventive new augmented real product shows that another long term is imaginable for the cosmetics industry. A call doesn’t mean you’re losing all hope. Cosmetics corporations can return using virtual and generation channels to reconsider the visitor delighting and impressing their consumers.
“The renewed interest in fashion technologies represents the preference of brands to keep buying groceries, enjoying the fun, excitement and, above all, as close as possible to the global store that consumers remember. This will help put brands in a lifetime position. the pandemic, providing the same personalized and tailored service to consumers, either in-store or online. »
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