Japanese fashion store Zozo Inc has introduced glasses for cosmeticsArray orders, making it its new generation of fashion as it expands beyond clothing.
“Zozoglass”, a pair of glasses covered with color samples and markers, detects skin tone when scanned with a smartphone for traditional cosmetic recommendations at Zozotown, Japan’s largest fashion site.
“Traditionally, in Japan, you would go to a branch, go over to the counter and then check things out,” Masahiro Ito, Zozo’s leading operations officer, said in an interview. “We are reviewing the output to reflect that through generation and give the customer the confidence to buy online. “
“Zozoglass”, which will be available for pre-order prior to shipment from March, will be initially limited to the base before being extended to other product lines.
The augmented truth feature in the online retailer app will allow consumers to see what makeup will look like.
Fashon’s generation is thought of as through online retailers, who were driven through the purchase of food through the COVID-19 pandemic, as a way to help consumers succeed over some of the reserves over remote purchasing.
“I have a feeling that e-commerce has taken a lot of other people who didn’t even have any idea to buy clothes online before,” Ito said.
Zozo, from SoftBank Z Holdings Corp’s Internet business, sent 1. 4 million games of his “Zozomat”, which is used to measure feet for size recommendations.
The company plans to launch a successor to the measurement of the “Zozosuit” framework this year, which says it has corrected past iteration defects.