New York – Toys R Us backs up again.
The only two Toys R Us outlets opened in November 2019 as a component of a small attempt to return the iconic toy chain to the United States have already closed.
The Toys R Us store at the Galleria Mall in Houston closed on January 15, while the Garden State Plaza store in Paramus, New Jersey, closed on Tuesday, according to Tru Kids, a new entity formed in the acquisition of Toys R Us. when it is liquidated in 2018.
Adjustments occur when physical stores, grocery shopping malls, have been affected by weak visitor traffic amid the pandemic.
Toys R Us is still in operation.
“After COVID, we’ve taken the strategic resolution to change our store strategy to new, higher-traffic locations and platforms,” Tru Kids said Friday. “Consumer demand in the toy category and for Toys R Us remains strong and will continue to invest in channels where visitors need to notice our brand. “
The two enclosed sites measured approximately 6,500 square feet, approximately one-seventh the length of the old Toys R U outlets and were focused on hands-on experiences. Employees would unpack toys, for example, so young people could simply see them.
During a stopover at the New Jersey store in 2019, the youth fired Nerf disintegrators and sat in a circle during story time as Geoffrey, the chain’s mascot, walked. These reports have now been avoided at a time when buyers will have to adhere to the rules of social estating.
Tru Kids says outside of the US, it operates Toys R Us and Babies R Us retail outlets and e-commerce sites through licensing partners in more than 25 countries in Asia, Europe, Africa and the Middle East. .
Bloomberg News first announced the closing news.