Having worked with everyone from Cure and Travis Barker to Guns ‘N’ Roses and Eddie Vedder at live events, John Reese, in Orange County, has experienced the peak of the past 3 decades at global festivals.
Now Reese is partnering with Jonathan Spano and Jason Winkler to take all this pleasure to the wellness area with WE360, which will be presented virtually on April 28 and 29, before taking control of Doheny State Beach (the same location in Southern California, Vedder’s very Good Ohana Festival takes place) in late 2021 in an environment , Array safer.
The two-day occasion will feature highly sensible brands of the sustainability box according to Tim Avila, who serves, what Reese calls, a “beacon” in his quest for sustainability.
“We are very selective with those who think they make a difference and who have a better product or service and give it to the customer’s audience,” avila says.
The online launch in April will feature the two brands and the WE360 Well Speaker series, featured in component through the Ohana Storytellers series, which will feature surfer Rob Machado, Sea Shepherd Conservation Society Captain Paul Watson and Five Finger Death Punch guitarist Zoltan BathoryArray who will speak on behalf of VETPAW, an African-founded veterans organization and exercise park rangers fighting rhinos.
“When it comes to conservation, there are so many organizations and you have to decide which ones are effective. Which organizations make a difference?” said Bathory, “Obviously, WE360 will take care of other types of conservation. The concept is to create a collective of organizations and others that make a difference. “
In particular, he is interested in the fact that WE360 is engaged in schooling. “The first is schooling because when stupid things happen in the world, especially with animals, it comes from ignorance,” he says. “The driving force is ignorance. So the most vital thing I think about to fix this planet, to fix society, to improve ourselves as a society is schooling. The number one challenge is education. Array “
I spoke to the 3 partners, as with Avila, about the origins of WE360 and how hashish has led to a greater preference for being and sustainability.
Steve Baltin: How did the three of you combine for this?
Jonathan Spano: I ended up starting a business with my brother that we build, I’m an artist at the center and an author, and I started several other corporations and made documentaries and my hobby is to create images. But I also create experiences. I am very fortunate and have built a wonderful business that has allowed me to do many great and artistic things. That’s where my paths crossed with John and Jason in some other corporations. We are very divided and I love to create together.
Jason Winkler: I started a business called Five Star Extracts, which is a hashish company. I have turned to Jonathan as one of our key spouses, as well as John as an advisor and spouse in our company. we’re going to do Hall Of Flowers, which is a wonderful hashish exhibit and it was canceled. We thought, “How can we continue to meet buyers?” How can we continue to interact with our consumers and build strong relationships with the logo in this period?This provoked the concept of Immersia and to build real stories about hash space, as well as to create our own software, which we actually thought was the right way to do it. We saw a lot of competition doing anything in the Sims avatar or Zoom somehow Our concept was in bad taste and, honestly, we didn’t have the necessary compatibility. We have our own software and IT and that’s how we got there.
John Reese: Actually, it’s 3 other like-minded people who were looking to make a difference on the platforms that touch other people’s lives. And surprisingly, when we collaborated in combination at Immersia, it was actually first and foremost building this voice of well-being in hashish. We have noticed a lot of programs and data resources and so forth in the world of hashish. But how even the Bert McCracken story encouraged us. Bert’s story, for me, has been amazing because I watched him as his manager reached his twenties to twenties and alcohol and drugs took over. up in his life. He got sober and discovered hashish and it actually replaced his total view of life and what he was like. It was an example. And then we started talking to other people to verify and spread this hash and wellness story. Our total concept and platform building procedure started with that, I think, creating anything that has a positive voice for a niche market. Then evidently my delight in being live events, Jason’s delight in being live events and Jon doing so much and being in live events, we felt like it was an herbal progression, going from a social network to voice media, by so to speak, for which we have big plans Arrangement to do live hash events.
Baltin: So let’s dive
Reese: There are 3 pillars in Immersia, one is Immersia Labs, which is the voice and that speaks of cannabis, wellness, destigmatization of the plant, five states have just legalized it and all states will eventually legalize it and eventually will. legalized at the federal level. And we need to help other people with that. The foot of the stool moment is the side of virtual occasions, which then triggered other concepts and concepts through a construction software that has many programs in the niches of the market. And then, of course, the third leg of the stool is made up of live occasions and we have a number of other concepts, minds and things that we will assign once we can do it with COVID.
Spano: One of the things we’ve noticed is that there are limits to what can be done digitally with respect to hashish and we seek to bring, as John said, the destigmatization of hashish and highlight many of the positive facets that come. And do what Red Bull did for energy drinks. On the media side, our vision is for athletes, artists and others to do positive and uplifting things and give back and show the positive effects of the plant and what it can do for others. And you can’t really do that when you’re directly similar to a product. But if you’re the Swiss hashish, we can move and do more than hashish corporations.
Winkler: We show athletes who exercise and heal their bodies and minds with cannabis and teach other people on our social networks, on the new online page we are developing, our total concept shows the positive.
Reese: The only question we’d ask other people is what’s the craziest thing you’ve ever done in your life compared to the craziest thing you’ve ever asked hashish. And Bert’s answer is perfect. About alcohol, you call it, “I jumped off the buses doing 80. “The list goes on and on with all the crazy nonsense that other people have been drinking about hashish, read the full lyaade. Then those stories resonate. And we were able to combine, through Immersia chats, a series of 50 people that brought everyone together, from politicians to porn stars and professional athletes. And the common thread of those discussions was my story about hashish and how the plant definitely affected their lives. And hashish is necessarily the wild and wild west. California could also be the United States and Nevada could be Poland, there is no uniformity. So when we introduced Immersia, we knew we wanted to launch it in California. It has the most productive hashish in the world and the most productive hash culture on the planet.
Baltin: And how did Immersia get to WE360?
Reese: After the fall of SGE, I was already in the sustainability field, thanks to my wife, Elenie. My wife created all the storytelling material in Ohana. The concept started 16, 18 months ago, and then I started talking to Jason and Jonathan about it. This concept began when we hosted a live occasion last October at Doheny State Beach, where the Ohana Festival takes place. So we secured the site and were going to bring this platform of total discovery to the beach founded on Tim Avila’s 25-year history of sustainability and his relationships across the diversity of it all. which is durable. And over the years, Elaine and Tim have had CEOs of primary sustainability companies. So all this soup was made with: “Great, we have built this Immersia platform for cannabis. So the next logical position we need to build, as we also have a version on site in 2021, is to launch a live occasion. “So we conceptually set how we were looking to build this platform at the moment. And that was WE360. So Tim Avila has been a wonderful guy and sits on the forums of several primary industry fair in the sustainable area.
Baltin: So, to be clear, WE360 will start practically but eventually it will be a live event, right?
Spano: Due to the way we do the virtual and its size and immersion, we plan to integrate the virtual on the live occasion. We have a pretty strong feeling that when things get back to “normal” – speaking like a businessman looking at my 2019 budget and saying, “Wait a second, why do we spend so much cash?” we think there will still be a pretty big call for the virtual. We are becoming quite artistic about how we will integrate the two occasions and make sure that the virtual and live occasion are really intertwined.
Winkler: The generation that we have evolved allows us to integrate the two. Instead of all your workers attending an occasion, you can ask some workers to attend your occasion and everyone else will be able to view it from around the world. We incorporate generation that allows us to scan the cabin live or the activation of the lopass in a cabin occasion live where someone can see it from anywhere in the world. The wonderful thing about what we evolved and what we saw in the area was that there was nothing easy to navigate with the aerial map, there was nothing that could have it all. your marketing material, all your sales material, make a live appointment with a client or client, as well as appointments at any time of the day. So there are a lot of details in what we have built that made it very easy to use. We want you to see an aerial map, an immersive map that we can use for WE360 that looks like the original position or it is a showroom where you can click on any lopass you need and go to its market position. frifinishly. And at the end of those virtual shows, you have a ton of analytical insight showing who clicked on your booth, who bought what, who had meetings with, who visited your booth. So we actually take this detail and do it frivolously for lopasss and clients. And we are also moving to convert it into a mainstream commercial site. So we can use this in many industries.
Spano: What I told John and Jason, you’ve spent your whole life creating wonderful delights for people. Look what John has done in his professional career. I said, “How can we take this into this space?”As someone who has participated in many industry exhibits over the years, I can tell you that I can’t stand going to beauty salons. They’re boring. It’s anything you have to do. But it’s like how can we make this delight in a wonderful delight and take it into the virtual world?Immersia was a little damp, but we took what we learned from Immersia and got artistic about how we’re going to make this WE360 occasion that someone can make from home.
Reese: Our ultimate purpose is to be the complete network in South Orange County, whether it’s hotels and creating a tribal group of like-minded people. That is ultimately our purpose. There is also a vital detail for non-profit organizations, it is knowledge, discovery and we need to unite each and everyone through music, the fitness lifestyle, yoga, all those things that unite us. A wonderful dream is to have space. for sustainability each and every year at Doheny State Beach, combining the entire network. And the lovely thing is that it’s outside.
Baltin: How did you come up with WE360?
Tim Avila: I met Elenie first, then John shortly after in collaboration with the Ohana festival. I took Elenie to some brands that were going global in terms of how we technify food and the food system, such as Ethan Brown, CEO of Beyond Meat, and Ryan Black, CEO of SAMBAZON. Therefore, these are brands that are part of my profession, which are herbal and organic foods and, more recently, the socially and sustainably culprit brands. This is how we met and saw how receptive the crowds were to pay attention to what those leaders were talking about. These are panels that Elenie put together and we said, “These other people fit the new rock stars. ” Whether they are general business leaders or brands founded through very visionary and passionate leaders, they are compelling and their stories are interesting. So we think it can be a wonderful opportunity to expand a lifestyle theme park for this kind of fitness and sustainability ecosystem and bring it to consumers. Therefore, the concept was formed so that WE360 would have an in-person live occasion that would introduce consumers, not the old-fashioned, but in a very new, engaging and educational way. Hit the beach and discover the new sustainability-oriented brands and facilities. This is how we met and made the decision to do.
Baltin: What effect has COVID had on this vision?
Avila: That was in 2019 and long before the pandemic entered, so when it happened, it stopped notoriously, so we made the decision that the main benefits gained, the social and human advantages and the concept of marketing, was to link consumers who would possibly now be at home with brands that can do their fitness because other people are now more involved with fitness , sustainability and social activity than they do.
I have written for Billboard, Rolling Stone, L. A. Times, Yahoo, Vice and all other major publications as host of the hulu Riffing With interview series and
I have written for Billboard, Rolling Stone, LATimes, Yahoo, Vice and all other major publications, as well as interview show host Hulu Riffing With and taught music journalism for the Grammy Camp. Incredible reports in music, from tea with Neil Young to hanging out in a limousine with Stevie Wonder, drinking beer with the Foo Fighters in Las Vegas and living up to Skrillex. play basketball and eat sushi in the Southern California sun.