In the apparel industry, there are many co-logoing bureaucracies as an ingredient, same company, national premises, joint venture and, despite everything, co-logoing from multiple sponsors. In short, the co-logoing business is a marketing strategy that merges various logo names into a strategic alliance founded on a smart service or that aligns with any of the logos. The most important thing is that a successful association of fashion/art co-logo has several times a strategy to raise logo awareness as well as sales that invite consumers to in the rich logo culture that grows together. Clear and simple, it’s a hybrid. Specifically, it’s a hybrid that can sing several times for millions (or even billions!) Dollars.
When I talk about logo associations within the apparel industry, I mean various types of logo collaborations. Today, luxury fashion and master artists are aligning more than ever with the vibrations of co-logoing. For example, in October 2020, Louis Vuitton collaborated with six wonderful foreign artists to bring his craftsmanship and artistic visions to the well-known Capucines bag of the house. The iconic French luxury logo and the capital of the world fashion power LVMH have created residences of artists of transience in cosmopolitan cities around the world.
Despite the unique differences between clothing and art, works reinterpreted through artists are very popular and are now being symbolically redesigned for today’s customer who loves limited edition pieces created through a handful of brands. applicable luxury fashion today.
Today, both Generation Y and Generation Z have developed their entrepreneurial spirit to assume the new customer base. One such artist is Seek One. At the age of 28, Seek One has managed to bring his logo to the next point in art and in an oversaturated art company, what helped him become popular was his exclusive taste for mixed media art; in fact, it is this form of painting that has helped him forge ties with today’s most productive musicians, athletes and celebrities. , all of which have commissioned their paintings.
His career as a new street artist began with his a reputation for photography and the art of graffiti. More importantly, the art of graffiti has been jointly marked in lucrative partnerships with fashion houses as consumers witness an increase in urban fashion from the sunny shores of California to the parades of Dior, Louis Vuitton and Raf Simmons.
Encouraged through his advisors, he began exhibiting in several galleries in Philadelphia and New York. In addition, Seek One has published his paintings on social media platforms to maintain and expand its business to global audiences. Soon after, prominent art galleries began to realize this, which helped get his career going, so he left the garage where he had painted for many years and moved to a 1200-square-foot studio and went on his way at full speed.
To describe Seek One’s artworks and the alignment between art and fashion, I would describe it as exclusive descriptive photographs that are quite placed on brightly colored splashes with an additional dose of explained drip lines that give an air of motion.
In addition, there are wooden panels wrapped in newspapers and magazines of the time, acrylics, oiles and resins, all in addition to its exclusive style. The stratification type requires infinite amounts of time and precision. More importantly, art portraits reach an eagle. considering how the symbol will emerge from art portraits or merge while it is part of the overall process of representation.
He likes to run with galleries and creditors who see his pieces as enduring photographs that everyone can connect with. Its controls allow you to paint directly with the visitor about the length of the room, the color and then accept as true with your taste. finish an exclusive piece. This is the most vital thing to align with fashion consumers who need to own an art painting.
Speaking of co-branding, the first major attention he gained was that of the well-known rapper Quavo of the band Migos. Before he knew it, celebrities, fashion designers and even NBA athletes were interested in his work.
Today, Seek One’s works are on display in the largest art galleries, from Aspen to Palm Beach, New York and in the elegant foreign playground for the rich and famous, the Hamptons. His art has been presented at Art Basel and Market Art.
This young painter/entrepreneur to expand into new markets through galleries, strategic alliances and collaborations.
I recently had the privilege of talking to the artist Seek One about how he paints with creditors in traditional paintings with a size of laser concentrate, colors and expressive images, why, as an artist, he treats his paintings as a business, very important for good fortune today. global and why when it comes to luxury fashion, Array believes it is constantly evolving: as a ‘street artist’, it has attracted high-end streetwear like Saint Laurent, Amiri, Chrome Hearts
Joseph De Acetis: Talk to Forbes about your taste in mixed media art that has led you to bond with a handful of popular musicians, athletes and celebrities.
Seek One: My taste has a combination of graffiti and bright colors that have been popular with young people. Then, the twist of the iconic icons of pop culture that resonated in an older demographic. Together, this combination of artistic tastes has attracted creditors from all over the world. .
My creditors also like to be in paintings directly with me to design the best room for their home. Paintings with many creditors in traditional paintings that focus on main points such as size, safe colors and expressive images. My paintings are made from scratch, starting with homemade wood paneling to traditional epoxy finishes. Together, we must realize their concept by combining their vision and exclusive style.
JD: How does men’s fashion play a role for an artist to succeed in costume?
SO: When it comes to fashion, I see it in the same way as art, whether it takes a lot of time to design and produce, both are also constantly evolving. As a street artist, there is a sure taste that I have fallen in love with, I have been attracted to high-end streetwear in recent years, brands like Saint Laurent, Amiri, Chrome Hearts, Theory
JD: What makes your paintings unique in terms of creativity and how do you advertise it?
OS: I publish my paintings in a classic and non-classical way, my daily bread are Instagram, my gallery partners and the press, these 3 elements are surely under the control of my business, I think they give me maximum visibility with the whole public.
Based on an artistic perspective, I proposed some methods that excelled in my exhibition. The partnership with foreign teams of hotels and places to eat like Kimpton and LDV has put my art in the spotlight. From staging places to eat to creating traditional designs, I’ve helped present my art in a non-traditional way to new audiences. As an artist, I treat my paintings as a business, being an entrepreneur is a good fortune in today’s world.
JD: Did you talk to Forbes about your taste for art and men’s fashion?
SO: As I mentioned earlier, I think there’s a transparent relationship between my artistic taste and fashion. Both have an urban/street atmosphere but come from a quality location.
JD: What is your strategy for creating new markets for fashion associations and co-branding with luxury brands?
SO: Ideally, I would like to collaborate with a high-end streetwear logo because I think we have an aesthetic and similar consumers. I haven’t done any formal collaboration yet, but I’m very interested in a kind of collaborative partnership in the coming future It would be a non-traditional way of advertising my art by combining two things I love, art and fashion.
JD: What are your favorite brands or yours?
SO: I like brands like Saint Laurent, Amiri, Chrome Hearts, Theory
Recognized American journalist and foreign editor. My interest lies in the speed and direction of adopting trends in fashion and luxury lifestyle, to the genuine time.
Recognized American journalist and foreign editor. My interest lies in the speed and direction of adopting trends in luxury fashion and lifestyle, in real-time fashion through key influencers and on how disruption and social intelligence have made the transition from the trend landscape through the democratization of the market.