Maggie Xue’s project is to make tea culture more available in the United States with her corporate tea Us Two, an Asian tea logo that she says provides the “farm-to-cup” experience.
Us Two Tea makes whole-leaf tea for on-the-fly events in 100 percent biodegradable corn fiber tea bags. Logo resources come directly from a small circle of family tea farms in Taiwan. Taiwanese tea, called Xue, is known as “tea champagne. “
Xue says Us Two Tea goes beyond an undeniable product, it also promotes Asian cultures, values and lifestyle.
“Tea is at the heart of Asian culture and has been a component of my life,” Xue says. “However, the tea logos we know and love are not Asian. I think it’s our generation’s duty to reclaim our culture and create a logo that represents us. That’s why I sought to create a truly beautiful, high-quality product that could attract new generations of tea drinkers here in america.
Xue grew up in Shanghai and attended the Academy of Art University in San Francisco concentrating on graphic design and then moved to New York.
“The two of us,” Xue said, noting that Us Two Tea aims to celebrate relationships and connections.
“We need to celebrate all the little moments of life that give us the greatest joy – a kiss, a smile, a laugh or an explosion of creativity – or in the corporate of those we love,” xue says. “Tea is for I need to make tea culture more available to others in the United States and communicate with them in a way that connects others here: inclusive, welcoming, and available.
She founded Us Two Tea in 2018, officially launching Valentine’s Day in 2019, running primarily at the company with a spouse and selling her logo and “Taiwanese tea joy” to a wider audience.
Us Two Tea has also partnered with small Asian companies, Uniqlay Ceramics and Sundae Service Creamery.
Currently, Xue and his team are preparing to increase the initial budget and expand their product diversity, in all likelihood adding tea items, and also plan to continue the promotion.
“Social media plays a huge role in the expansion and voice of our small business,” Xue says. “This allows us to build our logo in an original way and is helping us expand close relationships with our customers. “
They treat their consumers the way they treat their friends, Xue explains. “As an electronic brand, our consumers come from all walks of life: artists, chefs, travelers, academics, all amassed by our shared love of tea. “
This is helping them share behind-the-scenes stories, product launches and give voice to their network. “In a way, we’re building Us Two Tea with our consumers and subscribers on combined social media. “
But social media goes beyond starting a business, just as the company goes beyond the product. “It is vital to use social media as a position to make us explicit, to make a percentage of everything from more serious issues like what’s going on with the existing attack on Asian Americans in the United States, to the non-public stories and stories of our Asian peers. trademarks,” Xue says.
When COVID-19 is repressed, Xue hopes to launch pop-ups in the New York and California area, and also plans to launch one of the tea subscriptions.
“We need to build the ‘blue bottle’ of tea and the one-stop shop for others to buy Asian tea in the United States and Europe,” Says Xue.
Its purpose is to create a logo that makes your generation and the next “proud of your heritage”.
“I hope this logo will inspire our next generation to be more confident in our culture and true and original to what it is, to be proud of being an Asian-American,” Xue says.
I am a contributor covering the virtual influence of women through mainly influential women and e-commerce marketers for ForbesWomen, Forbes’ vertical sector that focuses on
I am a collaborator covering the virtual influence of women and am primarily interested in influential women and e-commerce marketers for ForbesWomen, the Forbes vertical that focuses on women’s marketing and a successful businesswoman. I am a full-time journalist for USA TODAY, coverage and entertainment. In the past, I have written for Hartford Courant, Washington City Paper, The CT Mirror, Stamford Advocate, SurvivorNet, Discover Pods and NY City Lens. I graduated from Georgetown University with a bachelor’s degree in history in 2017 and Columbia University. School of Journalism in 2019 I live in Manhattan (where I constantly look for the best gluten-free bagel).