A complementary company between Japan’s leading music company and one of the world’s largest music entities opens new avenues for artist progression and global growth.
Avex Entertainment Incorporated and AEG Presents today announced the formation of AEGX, a joint venture. The company uses the express strengths and r of the two corporations to create unique foreign opportunities in artist progression and live entertainment.
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AEGX will provide Avex with access to AEG Presents’ global portfolio of travel venues, festivals and associations to help expand the profile of its artists and logo to a similar global audience, AEG Presents will be able to use the resources and identity of Avex’s japan platform to offer foreign artists the opportunity to succeed in Japanese audiences , while advancing the expansion of the company’s live events in the market. The partnership allows both parties to serve artists and audiences in an increasingly hyper-connected and borderless musical ecosystem. .
“This is actually an excellent example of scale synergies to gain advantages from global artist development, which is at the heart of what we do,” said Jay Marciano, president and CEO of AEG Presents. “The partnership with Avex to launch AEGX provides Avex and AEG Presents with a way to create genuine opportunities for musicians who increasingly see the global as a global borderless network. I can’t wait to see what we all do together. “
Katsumi Kuroima, president and CEO of Avex, said: “We are excited to announce the launch of AEGX with AEG Presents. Our corporations share the same purpose with this new partnership: AEGX will serve music enthusiasts around the world by contributing to the global world. “the progression of Western artists, while expanding the success of Japanese artists beyond their borders. The COVID-19 pandemic reminds us of the positive strength and limitless prospects of music and entertainment in the future. “
The initial topics of interest of the new corporation will be the co-promotion of AEG artists in Japan, the progression of festivals and music halls in the market, and the promotion of global tours for Asian artists, artists signed with Avex and not Avex. Artists.
ABOUT AVEX
Avex was founded in 1988 as an independent dance music label before being part of Japón. Su’s largest built-in entertainment company activity box extends to music, artist and skill management, concerts, occasions, merchandising, fan club, anime, games and subscription music and video services. Avex Entertainment Inc. it is a company of the Avex Group guilty for its musical activities, adding the production and distribution of music, the elaboration of plans and production of live concerts, occasions and merchandise.
ABOUT AEG PRESENTS
Combining the strength of the live occasion with the emergence of a true artist, AEG Presents is a world leader in the music and entertainment industries. With operations on 4 continents, the company has an unprecedented commitment to art, creativity and community. and multi-day musical occasions, which come with the iconic Coachella Valley Music
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Contacts
AEG introduces Dennis Dennehyddennehy@aegpresent. com