Environmental considerations and the rise of the generation have a ‘perfect storm’ for the master’s course in mode and play, says the professor
Last: March 23, 2021 at 8. 11 GMT
The sci-fi world of virtual sewing, in which social media users can buy virtual garments to wear online, while players can dress up as avatars with quirky “skins,” is increasingly hailed as the next big novelty in the industry.
Virtual clothing designers can now earn a master’s degree in the field, the first of its kind in the UK, at the University of Creative Arts in Farnham.
“Digital fashion is revolutionizing the industry and was not an option to look forward to. We see virtual fashion as long-term fashion,” says Professor Jules Dagonet, director of the university’s fashion school, where the master’s course in virtual mode will take position from September.
According to Dagonet, the growing reliance on communications generation and the development of waste and waste considerations have created the “perfect storm” for this new sector to thrive.
In games, the place of the skin market is estimated at $40 billion (28 billion pounds) according to the year, while the global market for augmented truth and virtual truth is expected to succeed at $72. 8 billion.
For the younger generation, online presentation can be as vital, or more, as the way they dress in their physical lives, he adds. “There is an opportunity for them to manage their virtual identities that may be more outlandish than genuine ones. “
Digital elaborations are already social media language, such as ubiquitous filters that load makeup or distort facial features to Bambi proportions, and apps like KiraKira that carry a shine effect on clothing.
Sustainability is also a vital component of attractiveness for young designers, Dagonet says. “The new generation is synonymous with environment and sustainability. If something has to be used once for use on social media, do you have to?”»
The course will also focus on the virtual fashion industry, creating samples virtually, rather than in fabric, before generating the latest versions, which can simply reduce a lot of waste in the design process.
Paula Sello, 24, and Alissa Aulbekova, 22, are at the forefront of virtual fashion with their Auroboros logo and are part of the Sarabande Foundation’s prestigious skill incubator program created through Alexander McQueen.
His work, Stamp says, reflects “what it means to be a logo in the 21st century, not only a pandemic, but also the third level of the Internet, when the Web begins to merge with reality. “
Prices for the diversity of your existing collection range from £60 for a Metamorph helmet, a global purple floral crown that turns out to grow on your head, to £750 for a full-length wavy amphibious look called Replicant.
They hope that virtual taste will eventually be so common that it provides the same good fortune as fast fashion. “We can’t keep producing millions of garments every year,” Sello says. “Instead, the generation allows others, people who like to replace outfits temporarily (fashion is necessarily fast) to wear things they can’t really, whether it’s a fireplace or water. “
The couple also produce authentic sci-fi dresses with the sound of science fiction, which grow in the frame for six to 12 hours before disintegrating.
The difference between virtual and genuine design is very fluid, says Aulbekova. The existing collection consists of knowledge files that are implemented in photographs or videos provided through customers, however, an augmented truth editing will soon be activated, which will allow users to use the generation and directly in their bodies. The generation will move beyond the screen in the nearest to work, says Seal.
Augmented real clothing can become anything that integrates into everyday life and a component of your body, she adds. “There is a utopian option to turn it into something really beautiful. “