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Truro’s long-standing clothing plant, Stanfields Ltd. , is making progress thanks to a recent partnership with one of Nova Scotia’s largest costume manufacturers, East Coast Lifestyle.
“Tremendous Synergy” is the term used through Rob Newcombe, Vice President of Marketing and Sales at Stanfield’s, to describe the recent partnership with East Coast Lifestyle for the launch of a winter collection, which will take place on February 1.
The collection will come with T-shirts, hoodies, socks, touches, stanfield underwear and long underwear for men and women. Distribution will be made through the East Coast Lifestyle online page and its outlets (two in Halifax and one in Cavendish, PEI) and in all likelihood through Pseudio’s outlets in the Canadian Atlantic.
“We’ve kept other people warm for over a hundred years, so now is a smart time,” Newcombe said, before discussing partnerships for Stanfield’s.
“We’ve had collaborative appointments with partners in the past. I think what’s unique about these quotes is running with a logo founded here in Nova Scotia that has the success of East Coast Lifestyle,” Newcombe said, adding that the collaboration was established naturally and quickly.
“Naturally, in the sense of what both brands represent,” he said, “we have a long legacy of production in Nova Scotia, as a Canadian company, and what East Coast Lifestyles stands for is the same, being proud of its roots. “. “
Newcombe said it was placed in position very quickly; expired in October and early November and have already introduced a winter collection.
“Obviously, when you marry someone, you need to make sure you’re aligned with a lot of things and temporarily meet a lot of boxes,” he said.
East Coast Lifestyle founder and CEO Alex MacLean has long admired Stanfield.
“For us, it’s a way to combine two wonderful Brands from Nova Scotia and put them in the hands of so many other people who need to make up Nova Scotia from coast to coast,” MacLean said.
The Executive Director of the Truro Chamber of Commerce
“We firmly believe that partnerships are strong, so all companies that can work in combination to build are burdened to gain advantages from the economy as a whole,” Martell said.
He spoke of another recent Stanfield association that is essential to address the COVID-19 pandemic.
“Stanfield is no stranger to the search for strategic partnerships because of the paintings he has made with Intertape Polymer, also a company based in Truro, to make much-needed medical gowns,” he said. “This is just an herbal step for a company that has been a mainstay in Nova Scotia, not just in the communities of Truro and Colchester, looking for tactics for other companies while developing their own.
Product costs will be $16 to $79.