Barbadian singer Shontelle is organizing a musical comeback and NFT to connect directly with music enthusiasts and virtual collection fashion enthusiasts.
The 35-year-old, best-known for the single platinum album “Impossible” from her 2010 album “No Gravity”, hopes to be the first black musician to release her own high-tech collectibles, adding one of one. -kind with blockchain-verified authenticity.
With his recording contract expiring, Shontelle’s music resurfaces to motivate artists to use generation to exercise ownership of their own work.
“It’s a smart way to close the gap between global music and this new generation of profits, to empower others,” says singer Shontelle Layne in Saint James, Barbados. “I like to use my music or the fact that other people know me through my music
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NFT (“non-expendable tokens”) are fashionable in business and culture. These virtual property certificates are registered in distributed records or blockchains. They were issued to certify a virtual artwork, which sold at nearly $70 million at auction. for Twitter CEO Jack Dorsey’s first tweet, bought for over $2. 9 million. Also among the first hits of NFT: NBA Top Shots, short attention videos, some promoting by thousands, adding a matte through Lebron James that grossed $208,000.
Video game maker Atari will auction its first NFT until Friday, adding a restored Centipede video game cabinet, with a virtual token with the autograph of game co-creator Dona Bailey, and a 3-d NFT from the original Pong wardrobe with designer Alcorn’s autograph. .
The musicians began adopting the NFT. Earlier this month, Kings of Leon released their best recent album “When You See Yourself”, as NFT (for $50, you get the token, a specially designed vinyl album and a virtual download).
Lindsay Lohan will auction an NFT for her new song “Lullaby”, a collaboration with DJ Manuel Riva, on the fledgling Fanforever platform, which promises that other artists, such as Swae Lee, Tyga, Ne-Yo and Soulja Boy, will sign up. for your list. Current offer: more than $32,000.
Last week, Snoop Dogg tweeted his interest in NFT and, also on Twitter, The Weeknd said he had a “new song that lives in NFT space. For soonArray. . “
You will definitely get my NFT with Dogge!! Can you hear me! He’ll be taking advantage soon.
new life in NFT space. Coming soon, soon, soon. . .
Record companies are already entering the NFT. Death Row Records has announced the availability of 3 necklaces with 30th anniversary medallions, priced at $30,030, with a 3-d record of the medallion and exclusive audio of Nate Dogg’s song, “Nobody Does It Better”.
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The way musicians, artists and labels use NFF will evolve, says Shelly Palmer, CEO of The Palmer Group, a consulting practice that is helping Fortune 500 corporations with technology, media and marketing.
“But right now, it’s a way to become a celebrity and an exclusive way for artists to raise money directly from fans,” said Palmer, who works on NFT plans for several clients.
Because “smart contracts” can be incorporated into NFT, artists can “continue to collect cash in the form of royalties in the future,” he said. “This may not be the most productive case for using NFT, but everyone is looking to perceive it right now. We’ll see how long it lasts. “
Independent artists went through difficult times like the pandemic, without being able to sell merchandise, Shontelle says. “Actually, it’s not the music sales that make us money; it’s touring, it’s selling derivatives, all that,” he says. “I align the NFT with the sale of products. “
The bid for your online auction, which will take place from April 8-11, wins an NFT that can be redeemed for several exclusive items, adding a cameo in the video of Shontelle’s song “House Party”, which will be released soon, and your call included in the lyrics of a special edition of the song. It will be recorded on a vinyl record rarer than the popular so-called “dubplate”, a Caribbean music culture in which a DJ orders an artist to duplicate the DJ’s call in a remake. of the song.
The winning bidder and the next two more bidders will achieve a signed bag with their inserted similarities, as well as new exclusive products. The bidders who download puts them four to 11 will get signed copies of singles and online with new music (which the most productive bidders will also get).
With a frantic interest in NFT, Shontelle hopes to attract bidders beyond her fans. His prestige as a black musician, if not the first, in factoring his own NFT offerings can also attract bidders. “Someone sees it as valuable, however, they may also be fans and need to gather these exclusive art paintings that only 3 other people can get,” he said.
The auction will be used as a launch of Owens. Market, an NFT center for artists, athletes, celebrities and brands.
The NFT is anything that would have been appreciated through an artist like Prince, who wrote the word “slave” on his face to call what he is above the top authority of record companies, says Niko Mavris, co-founder and suggestive general of Blockument. Inc. , parent company of Owens. Mercado.
Thanks to the NFT Center, artists can have a direct connection with enthusiasts and ownership of their creations. “These are the things that record corporations monetize and artists never get advantages from them,” Mavris said. “In this case, the artist will get advantages from his logo for his name, which he has never had. “
Mavris connected with Shontelle through Dae, the founder of House of Dae, the Barbados-based art progression company, which has partnered with Shontelle for his resurgence. Down”, on Rihanna’s 2011 album “Loud”, which won a Grammy nomination in 2012.
Since then, the singer has focused on the Caribbean music industry, writing a trio of songs for Machel Montano, the “King of Soca”, a musical genre known as the “soul of calypso”. He has also directed in Dubai and Southeast Asia.
Marvis and Blockument “understood this and understood the meaning of the message we were looking to convey,” Dae said. “It wasn’t just about the generation and not just the artists, it was about other people feeling oppressed. “
For Shontelle, the joy of having a record deal like slavery, he says. Now emancipated, Shontelle says she will never sign “a major record deal in my life. “
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Shontelle has several songs for the coming months. His recent maxim, “Tomorrow”, d in February, comes through House of Dae with Dae offering backing vocals and artistic creations used in the video, which includes photographs of George Floyd’s death and protests resulting from the summer of 2020.
While “Tomorrow” resolves those tensions, “when you pay attention to this song, no matter what happens in the world, you’ll hear the lyrics of this song and apply it literally,” said Shontelle, who spoke of freestyle. lyrics. At the end of the day, it’s about the suffering of other people and others who face conditions that are unfair and feel disturbed and worried, if today, what am I going to do?”
Instead of the pop feeling R
After beating all odds and following her compatriot Rihanna to musical success, “I feel like the girl in the “You Can Do It” poster, ” he said. Follow me (and) don’t rely so much on “the man. “
Follow Mike Snider on Twitter: @MikeSnider.