Sportsradar’s out. Genius Sports is here.
Through the Sportico. com, the NFL will give Genius Sports the exclusive of distributing game knowledge to sports bookmakers.
As recently explained, the knowledge rights agreement has become a precedent after the league signed new televised agreements. The terms of the new agreement have not yet been revealed; The league is looking for more than $100 million a year and maybe up to $250 million a year.
The NFL will gain a stake in Genius Sports. La the league already has a stake in Sportsradar, and will soon become a former knowledge rights partner.
“This is just one component of a multifaceted strategy around sports betting,” said Kevin LaForce, senior vice president of media strategy and commercial development at the NFL, Kevin LaForce. “This has given the impression in our conversations with the media and will appear in our sponsorship conversations. It is a comprehensive and developing plan. It’s a key component of it. “
London-based Genius Sports appointed former Turner Sports President David Levy to run the company.
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