A few days to go until the start of the Spanish cherry cross and, so far, the fruit less affected by frost, the markets look forward to the arrival of this seasonal product.
“Between the end of this week and the beginning of the next, we will start marketing the first cherries of the season, which already have a remarkable amount,” says Ramon Pascual of summer fruit’s commercial branch in Fraga, Huesca. “We sell greenhouse cherries and extra-early cherries, but only very small volumes,” he says.
The weather has been very volatile so far, with cloudy and rainy days and low temperatures, which has delayed the start of the campaign, but the scenario is planned for this weekend.
“Unlike the apricots, which have been the highest affected by frost this season, cherries have escaped quite well to the effect of bad weather, so we expect a crusade with general volumes and intelligent quality,” explains Ramón Pascual.
According to the trader, it is still too early to communicate costs in the cherry market, as there are still no significant volumes in the market. “Cherries are a purely seasonal product, marketed for two months. Your arrival is highly expected and we are already getting a lot of calls from consumers who need to get started. “
While it is true that, in early April, cherries historically succeed at very high costs due to the low supply, Ramón Pascual believes that this trend has evolved over the years. “Consumers are getting harder and willing to pay for a product that’s good, than being the first to get to the shelves. In fact, it is becoming increasingly difficult to pay the highest costs in recent years. In addition, the after-pandemic economic scenario, in which so many other people lost their jobs, weighs on shopping habits. “
In addition to exporting to European primary markets, the oscense corporate also specializes in shipments to destinations, such as some Asian countries. “This year, in addition to the logistical difficulties because of lack of containers, it turns out that it faces a strong festival in California, which has sufficient volumes and quality, so at the moment I don’t think we have much space,” says Ramón Pascual.
“We’ve already warned consumers that it’s going to be hard to locate the berries for the baskets. “For the other species of bone fruit that Summer Fruit works with, the product with the lowest origin will be apricots, whose production is expected to fall by around 50% in Spain. The origin of nectarines, peaches and flat peaches will also be about 30% decrease due to the effect of frost.
“Last season was complicated by the effect of ha ha ha hascorers, and this year the key has been the cold. Frosts have mainly affected backward regions that concentrate the bulk of production, such as Lleida and Huesca, as well as Italy. and France. As a result, from the end of June and July, production shortages will begin to feel,” Pascual says. “In any case, smart prices will be important. Prices deserve not to be exorbitant, because given the existing pandemic scenario and its effect on the economy, intake may be affected in a different way. All the links in the chain will get advantages from applying some common sense.
In addition, the calibers will be larger than desired, because there will be less fruit in the trees, so the berries will be the maximums sought, especially through supermarkets looking for paintings in the basket format. “Therefore, we warn the channels that paint with us in advance, so that those formats can be programmed to involve ever larger pieces. In this way, we will be able to avoid tensions caused by desupply,” explains the seller.
More information: Ramon PascualSummerfruitCtra. Nacional 221, km 329 Fraga (Huesca) T: 34 974453915ramon@summerfruit. eswww. summerfruit. es
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