Furniture experts at The Cotswold Company have been making bright portions for each and every room in the space for a quarter of a century, and now the logo focuses on the lifestyle industry for customer relevance.
Officially established in August 1996 as a pine-centric furniture manufacturer before entering the oak business, The Cotswold Company today unveiled a new website, a new advertising symbol and the launch of new television commercials. Elsewhere, all artistic and marketing assets have been updated.
The website has been updated as the first step in a larger task to evolve The Cotswold Company’s Internet platform into a more modern scalable and adaptable solution. Content and navigation have been updated to ensure that the site offers a pleasant online experience. grocery shopping experience.
In recent years, and with the arrival of CEO Ralph Tucker just 4 weeks before the UK’s first national lockout, The Cotswold Company has made its project diversify from an undeniable furniture store to a lifestyle brand.
CEO Ralph Tucker said of the call replacement: “With the rise of virtual street and virtual grocery shopping features ‘Go to store’ for online shoppers, we have made the decision that call replacement and online page update was more important than ever. . At The Cotswold Company, we strive to diversify product collections and succeed in new audiences, so launching a new online page and TV ads is key to attracting new consumers in 2021 as we become increasingly connected. “
Over the past 12 months, The Cotswold Company has continued to strengthen. He presented his first collection of luxury beds, The Pure Natural Collection, and presented a collection of accessories, adding running with local independent artists in framed artwork. recorded a 600% increase in sales and holiday sales in 2020, increasing to 44% until the following year, while navigating a turbulent retail landscape in the context of the global pandemic.
The new visual identity of the logo includes an ambitious update to the Word logo (below) and the unique space symbol (above), as well as an update to typography and color. The new logo of the space created from the original but simplified space, The Cotswold Company expanded the door and opened it more like a nod to warmth and hospitality.
The logo has been updated to bring The Cotswold Company firmly in 2021 as a fashion logo that attracts not only country taste lovers, but also more contemporary. The circular space symbol is now suitable for social media profile photos, especially Instagram, and is adaptable to marketing contact issues in virtual and physical environments.
TT Norms Pro has been decided by hand as the number one font for all logo communications, while Baskerville URW is the secondary option. The number one color palette will now consist of Pantone Black 3 C and Pantone Warm Grey 2 C.