Fashion is a sunflower control for a society’s cultural suitability because it has limits to freedom of expression and codified traditional attitudes about clothing and accessories. In the era of coronavirus, the fashion industry’s reaction to the pandemic can measure the state of literal suitability in a given country. Especially when it comes to the current season of fashion weeks. Would it remain digital only, adopt a hybrid style, or reopen completely?
The Mercedes Benz Fashion Week Tbilisi in Georgia will be launched at the user next weekend in a specially converted former Coca Cola factory. This is a welcome signal from customers for the recovery of an economy strongly dependent on tourism. The sector has lost around 100,000 jobs in the beyond-year, which is much for a country of four million citizens. The Georgian spirit is famous for its resistance. As the media prepares to revisit one of the emerging fashion trend designers, let’s highlight a logo whose long-term history is in detail connected to Georgia’s global cultural footprint. Meet MATERIEL.
The brand’s pedigree dates back to 1949 and the creation of Fashion House Materia, one of Georgia’s oldest clothing manufacturers. The company took the textile industry out of ruin in the post-Soviet economic crisis through the renovation of disused factories and focusing on export and external cooperation. In 2014, entrepreneur Maia Gogiberidze founded her premium MATERIEL line. From the beginning, the focus has been on creating opportunities for young designers to showcase their skill in Tbilisi’s burgeoning streetstyle scene. The technique paid off in an avalanche of press. A strong seam: a nod to the Georgian architectural legacy, and an unconventional color palette resumed in the world of celebrities. While the Jenner/Kardashian circle of relatives defended a cool brand from the Caucasus, Cardi B, Hailey Bieber and others followed. A star was born.
“The curtain was built with the aim of participating with young local creatives. Each of them is guilty of creating a new bankruptcy in the history of the brand. His hard paint and determination have the main points in Materiel’s outside success,” said Maia Gogiberidze. founder and CEO of MATERIEL.
What sets MATERIEL apart from the ephemeral it-labels of the Instagram era is that its cultural and advertising roots go back generations, in addition to advertising and artistic leadership, 98% of the company’s workers are women, which would be an impressive statistic anywhere. , let alone in a country with patriarchal feelings so strong that when a film about a gay folk dancer was taught in 2019, it sparked protests on the streets of Tbilisi. With guaranteed production jobs in Georgia, 75% of fabrics come from sustainable sources. It also puts lopass at the forefront of fashion’s global commitment to sustainable development. Last year, we saw that lopass “values the advertising hype. “In a recent magazine article, French media giant Le Monde indexed MATERIEL as “Georgia’s ultimate vital lopass. “”. Fortunately, we’ve been corrected.
Under the artistic direction of designer Tiko Pakashvili, the Autumn/Winter 2021 collection shines mateRIEL’s aesthetic and network principles. It has been conceptualized in collaboration with Georgian and looming models to highlight their recent reports as women in search of ambitions. dreams and everything else. Among other things, Ani Chikhladze explored a link with nature, motherhood and the construction of accepting as true in the unknown. Elene Dolidze has cultivated her determined personality as a “quiet and arrogant criminal. “Nuka Karalashvili has the idea of setting up a chocolate company in the year without travel. Seili Gachechiladze shared his career and character construction practice, a small achievement at a time.
With such an intimate technique for the progression of a collection, it is not surprising that the presentation of the MATERIEL exhibitor is one of the top coveted invitations of this season (or any other) in Tbilisi. Judging by the early symptoms and comments, the important Georgian fashion is healthy and strong.
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I have worked as a journalist in virtual and print publications, public publications and marketing for over a decade. I’ve written a lot and informed about fashion and
I have worked as a journalist in virtual and print publications, public and marketing for over a decade. I have written extensively and informed about fashion and emerging markets, as well as fresh culture, lifestyle, diplomacy, education and the arts. founder and editor-in-chief of DEPESHA mag and I effectively presented the brands Thom Browne, Rubin Singer and Custo Barcelona in Russia, as well as Nicola Formichetti’s pop-up shop in New York. I’ve been interviewed and published in dozens of publications, adding The New York Times Russia Beyond The Headlines Edition, Forbes International, The Huffington Post, Women’s Wear Daily, The Official, Vogue, Wall Street Journal, CNN, Yahoo Style and Examiner. For Forbes. com, I write about emerging fashion markets Email me at stephan. rabimov@gmail. com to be a part of my world.