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You have to have knowledge, and the verdict is optimistic. For the time being, Shanghai Fashion Week (April 6-13), a combined consecutive season online and offline, continued to make a sensation. The number of Chinese buyers has increased, and buyers have obtained large orders. Meanwhile, partly out of necessity and reflecting a global trend, Chinese designer brands have turned to local suppliers of fabrics and production.
Yan Ming, founder and CEO of the Looknow multi-brand store, hailed it as Shanghai’s top fashion week in many years. “A points conspiracy has led to the prosperity of the total market,” he said, highlighting foreign source isolation and “an explosion of preference for domestic products. “
By Yiling Pan
Creatively, Chinese online fashion commentators have noticed a development of cultural self-confidence and talked about the emergence of a “new Chinese style”, su summarized more productively through Shushu/Tong, a logo founded in 2015 through Jiang Yutong and Lei Liushu, which combines Chinese Aesthetics with the power of London streetwear.
Only this Fashion Week’s scale has highlighted its impact on development. Launched on Xintiandi on April 6 with an exhibition through the Chinese logo Mark Fairwhale, the occasion included more than a hundred exhibits. occasion with the good-looking streamer of Li Jiaqi e-commerce, known as “Lipstick King”. Carnival sales surpassed RMB536 million (approximately $75. 5 million), while the occasion gained more than 690 million prospects in Weibo, with nearly 84 million active interactions.
This season has highlighted the adulthood and advertising prospects of the Chinese fashion market, either thanks to the strength of Chinese multi-brand retail outlets focused on stores and the quality and expanding weight of local brands.
Shuting Qiu Autumn / Winter 2021.
Yueqi Qi Autumn /Winter 2021.
Shushu / Tong Autumn / Winter 2021.