In today’s music industry, the separation between the virtual and the analog is the maximum to determine. At the highest fundamental level, most of today’s music is designed using very intelligent software. However, at the forefront of AI and the music industry, innovators are continually pushing the barriers of human/machine collaboration in music creation as well as in business.
One of those innovators is Vernica Serjilus, professionally as Verphoria, an American singer, record producer, songwriter, entrepreneur and founder and CEO of Hierarchy Music. Hierarchy Music is a music company that connects musicians from all over the world with multiplatinum Grammy Awards. music services.
At the heart of Hierarchy Music’s operations is the artificial intelligence of knowledge and back-end exposure that allows us to advertise new or existing artists and their brands, be it hierarchy music’s back-end network and Hierarchy Media.
I spoke to Verphoria about her adventure as a musician, as well as about her in the long run of AI in music.
How did you get to the music industry?
I make a song at 4 and generate records at 10.
At the age of 19, I found out through Aton Ben Horin and Ethan Curtis, the co-owners of the luxurious, Grammy-winning multi-platinum recording studios. At the age of 22, I invited to record at Paramount Recording Studio and Neighborhood. See through the famous engineer/mixer Andrew “Drew” Chavez, where I continued to hone my musical skills.
My Verphoria logo has gained popularity on Instagram and other social media platforms for music, which has led to appearances at various red carpet events, such as those organized through Maxim Magazine and Sports Illustrated. I caught the attention of outstanding director Chris. Applebaum (who directed Umbrella through Rihanna, Britney Spears, Kim Kardashian, Usher, Selena Gomez, Miley Cyrus, Demi Lovato and Paris Hilton) who will direct my music videos.
The influences of my life are Michael Jackson, Rihanna, Britney Spears, Mariah Carey, Shakira, Wolfgang Mozart and Beyoncé.
Do you use knowledge and artificial intelligence in your music or in your broader career?
To create my compositions, I use a virtual audio workstation (DAW, electronic device, or application software used to record, edit, and produce audio files) called Ableton Live, which uses the AI plugin called Magenta Studio, which allows me to experiment with an open source device to learn tools.
This AI gives me the ability to create learning models for melodies, patterns and musical rhythms, a mathematical model.
What do you think of the recent quote from artist Grimes in which she states: “Once there is AGI (General Artificial Intelligence), they will be much bigger than us in creating art”.
I do not agree with that statement. AGI can be used to speed up music production, yet it updates the emotion that comes from music produced through a human, nor can it recapitulate and evoke the emotional connection that musicians have in creating their musical compositions.
Making intelligent art is much more than following an algorithm, it is the emotional side that makes it touch people.
How is artificial intelligence and knowledge shaping the industry as a whole?
In fact, AI will be an increasingly vital component of the music industry, as in all other industries. It’s not the best yet, and possibly never is on its own, however, employing AI is helping to streamline many of the most difficult processes in music. production.
Whether this is something or something wrong is up for debate.
In my opinion, it is best used as a collaboration tool, not as anything to make a complete album without the touch of a human. This article raises many compelling questions and considerations that we will have to grapple with in the near future. Now is an exciting time to be in the music industry as we tackle those issues.
How have knowledge and AI helped you build your career?
Artificial intelligence and backend exposure have been instrumental in the expansion of my non-public verphoria brand. The artificial intelligence of hierarchical music and knowledge of hierarchical media have helped me to build my connection particularly by connecting my existing network to other network niches.
It helped me in two main ways: it increased my exposure and it helped me in the behavior of my audience.
The knowledge gained from this procedure has been invaluable in creating my logo temporarily compared to classical methods.
What disorders do you think the music industry could solve?
I believe that a cloud-based DAW will be created so that the music recordings produced can be streamed and not lost if the PC or hard drive is stolen with unlimited amounts of knowledge that can be stored.
How has the generation facilitated the musician’s career? How has that made things difficult?
The most productive thing about the generation is that it has made a musician’s adaptation more available to ordinary people. With enough motivation and a willingness to learn, anyone can become a world-class musician. He also facilitated the technical facets of music. For example, we can make sure that every note, melody or rhythm is pronounced and quantified so that there are no errors or defects in the notes.
As for how this made things more complicated, it’s more complicated for me to answer.
Technology has constantly evolved throughout my life, so for me it is the nature of the moment and in fact it is not a problem, however, for other people who are so comfortable with the changing nature of technology, it can be difficult.
Annie Brown is the founder of Lips, an AI-based social commerce platform for LGBTQ creators.