According to Chen Hongjia, sea technology in entertainment is not limited to video storytelling. New trends in the industry in the post-epidemic era and the new call to entertainment from Generation Z as the leading customer group, have led iQIYI to think about how to brighten up Entertainment MarTech. He noted that, as virtual natives, Gen Z is naturally receptive to the application of interactive generation and delight and has a tendency to consume more interactive and experiential content and user delight.
