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Domino’s Pizza is one of the most knowledgeable companies in today’s lifestyle. Over the more than five years, they have created and sustained growth. Its virtual inventions are vast, from engaging consumers with non-public and applicable messages across a variety of virtual channels, to employing technologies like its GPS tracker to deliver degrees of convenience while reducing operating prices.
They have gone beyond their customers’ immediate understanding of what to expect from a delightful pizzas and are an understanding of their customers’ lives, empowered teams and generation to create the long-term quick-service restaurants.
By installing the former to effectively move most consumers from classic phone orders to online channels, they were initially going to bring their business to life, simplifying operations and freeing up cash to invest in new innovations.
For Domino’s, however, it’s not enough to digitize its existing business style. Domino’s is eager to improve its ability to continually disrupt its competition. They partnered with Thoughtworks to design their business as a virtual business, which means having the ability to react and adapt temporarily. to change, experiment with ideas and adapt inventions to all your franchisees and markets.
By adopting new working tactics, Domino’s is able to use agile and tight principles to bring marketing and IT closer together. The intensity of Thoughtworks’ delight has taken a step forward in prioritizing, validating ideas, and speed of execution of key initiatives.
With impressive monetary growth year over year, the monetary effects of 2015 that technology-driven initiatives, from emoji-based orders to GPS order tracking, helped Domino’s post a record interim profit of $43. 3 million, up 50% from last year.
From 6 sites in silos to 1 rugged platform
Over the years, Domino’s has developed six e-commerce channels, adding desktop (flash), cellular web, iOS, Android, accessible, and Facebook commerce, which were well-liked and made it difficult to meet business demands. achieve 80% of online sales in 3 years, and more plans to implement the Australian
In Domino’s electronic infrastructure in Europe and Asia, Domino’s needed a next-generation platform. To keep up with those impressive numbers, it partnered with Thoughtworks to create a new API-based multichannel platform. This has enabled them to obtain the benefits that are needed today. while preparing them for a continuous disruption of the cellular and social ecosystem.
With the goal of pizza lovers using dominos. com. au as their favorite destination to buy pizzas, the site was introduced just six months after the assignment began in July 2013. For Domino visitors, this is the biggest update since the launch of the first platform in 2006. By simplifying the pizza ordering procedure for visitors, new experimental features such as “Pizza Chef” have led to greater visitor engagement, larger cart size, and greater loyalty.
Immediately after launch, Domino’s experienced a dramatic increase in site visits and conversion rate. Revenue from online orders has doubled and basket length has increased. Maintenance prices particularly declined and marketing can simply implement campaigns without being constrained by technology. After good fortune in Australia and New Zealand, the platform launched to the rest of the foreign markets.
Beyond a wonderful ordering site, Domino’s and Thoughtworks created a platform that helped them lay the foundation for their virtual innovation by providing Domino’s with the flexibility to experiment, make changes, and pivot on emerging technologies or convert visitor demands.
Creating a pizza, advertising it on social media or other artistic media and making a percentage of the profit for every pizza sold, that’s the premise of Domino’s award-winning Pizza Mogul platform. In just 11 months, the Pizza Mogul initiative has generated 63,000 users, 130,000 pizza creations and more than 10,000 user-generated content.
The Pizza Mogul concept dates back to 2012, when Domino’s introduced an experimental iPad app called Pizza Chef, which allowed users to visually drag and drop ingredients to create their best pizza designs. Domino’s sought to take the concept further. In partnership with Thoughtworks, from concept to execution, Pizza Mogul was introduced in July 2014, with less than five months of experimentation, prototyping and development by visitors.
Pizza Mogul, along with the promotion valued at $4. 95 and a record number of recently opened stores, helped Domino’s post a net profit of $29. 1 million in the six months to December 31, 2014, up 44. 2% from the first part of the year.
Don Meij, CEO and CEO of Domino’s Group, described Pizza Mogul as a difficult sales engine for the company; the 22% expansion in orders in mid-December attributed to social trade innovation.
To reduce the time it takes to place an order, Thoughtworks mapped the user’s adventure and designed a new flow, which reduced the order time from minutes to seconds. With the rise of wearable technology, Domino’s has made orders available on Android and Apple Watches Immediately after the four-click order was introduced, Domino’s recorded a lot of orders during the first hour of in-store trading.
Domino’s is an example of a company that has in fact embraced the essence of continuous improvement. With a project to be where consumers are and make the ordering procedure simple, fast, and fun, Thoughtworks helped Domino’s with several projects that would help improve the visitor experience:
Have you ever wondered if a visitor who showed up at the counter and picked up a coupon received a better offer than you?Yes, so do we. So, to tap into visitor sentiment, Thoughtworks helped Domino’s provide an offering app to make sure price seekers feel able to look for the most productive offer.
With the Offers app, location, and franchisees’ “campaign manager,” retail outlets can now schedule and send appropriate notifications to catch others nearby and in the house with a delicious pizza.
To make customers happy with orders, Thoughtworks also helped Domino’s deliver an updated responsive site, which creates a visually enhanced ordering delight with a focus on food image, enhanced functionality, and subtle design. it was deployed in the markets of the Netherlands, Belgium and France.
Just when you thought it couldn’t be simpler, Domino’s introduced the SMS command. To go even further, Australian pizza lovers can get their favorite order in seconds by sending the word “pizza” or pizza emoji to Domino’s SMS order number.
Domino’s Group CEO and CEO Don Meij said that “technology-based convenience is at the very heart of the company’s virtual strategy. “Sms ordering is an apparent evolution, moving from classic visitor engagement to more progressive platforms.