Amy Winehouse Livestream Benefit NFT, charity partnership with Recording Academy’s MusiCares

A tribute to Amy Winehouse, which will be broadcast live on July 23, will bring together established and emerging musicians to pay tribute to the Grammy-winning artist on the tenth anniversary of her death.

Titled Back To Amy, the three-hour concert will come from City Winery Nashville, the one for a new physical exhibit committed to Winehouse, and is a collaboration between MusiCares, philanthropic partner of the recording academy, and the Amy Winehouse Foundation. with performances from Nashville Hall, recordings from around the world and press releases from other musicians.

The seven emerging artists, who will pay tribute to Winehouse and the percentage of new recordings that favor intellectual well-being, are: Joshua Henry of Broadway, singer R

The occasion is also an example of how optimizing relationships with logo and generation partners, and fans, can raise the profile of a live stream, especially the one that serves as a benefit.

Tickets, which are controlled through live streaming platform Mandolin, cost $29. 99, of which $10 will be split between the two organizations for musicians suffering from intellectual fitness, addiction and intellectual fitness issues. Substance addiction. The rest will be used to cover production and other marketing-related prices to raise awareness about intellectual well-being. In addition, all proceeds from the sale of an attached NFT, a rare photo of Winehouse taken by artist photographer Charles Moriarty at age 19 in New York City that is animated in a comedian e-book style. through visual artist Mark Palkoski – they are intended for MusiCares and the Winehouse Foundation. The NFT, the first MusiCares to participate in, went on sale a few weeks ago. A second, also a photo of Moriarty from Winehouse, will come out on the day of the show.

Winehouse died of alcohol poisoning in July 2011 at the age of 27, and the Amy Winehouse Foundation created through her circle of family in September to help other young people make informed choices about drugs and alcohol possible.

To get in touch with Winehouse enthusiasts around the world, executive manufacturer Gabriel Gornell sought approval not only from the base, but also from Winehouse’s Island Records label for his profile on the online music site Bandsintown, which remains active with the profiles of 1. 6 million registered enthusiasts. . to get updates similar to Winehouse. ” His fan base is so passionate; they still need a connection,” he says.

Gornell also brought in two providers to help raise the show’s profile: Nashville-based Mandolin oversees ticketing, streaming production and IP distribution of the live stream; Canada-based Qello Concerts, through Stingray, will monitor the live stream through its Smart TV app, which is available on Apple TV, Roku, Amazon Fire TV stick and top-intelligence TVs.

The Qello partnership includes more benefits. Ticket buyers who get the Qello app will lose the app for two months and get a code to unlock another six Winehouse titles delivered to the platform for a limited time. These tracks are Belfort’s Amy Winehouse Live Eurockeennes, The Legacy, The Final Goodbye, live at Porchester Hall, live in London: I told you it was a problem and Amy Winehouse on the BBC: the day she arrived in Dingle.

Gornell, whose credits come with Lollapalooza 2020 and the 40th Daytime Emmy Awards in 2013, says spending last year in the midst of the pandemic and executing Winehouse’s hobby has replaced his attitude in the production sector.

“What’s new is the absolute desire to identify what your purpose is in each of my productions in those days,” he says. “We wouldn’t necessarily have done that credit that way two years ago. It would be tricky for me to do a long-term show if there wasn’t a purpose or an element. That’s been the biggest change.

I am a freelance journalist with 30 years of experience in music, television, digital, brands and culture for businesses and consumers.

I am a freelance journalist with 30 years of experience in music, television, digital, brands and culture for businesses and consumers. My firms have made their mark on Billboard, Cynopsis, Revolt, Cablefax, The Hollywood Reporter, Home.

Leave a Comment

Your email address will not be published. Required fields are marked *