Krissy and Alex Mashinsky, co-founders of usastrong. io, sign up for Yahoo Finance Live to talk about their new e-commerce site designed to sell strictly American products and why they’re looking to compete in the big Amazon store.
– Made in America meets blockchain e-commerce. The type of air of the times touches a lot here. usastrong. io is the online page on which we are communicating. Krissy Mashinsky is the CEO and co-founder, and Alex Mashinsky is also the co-founder. And he also invited the screen to communicate about crypto. Krissy, let’s start with you. This site has been operational for over six months. You are a veteran of retail. What led you to see that there is a desire here for this type of product for this type of call for products made in the United States?
KRISSY MASHINSKY: Yes, thank you for inviting me to the program. It started with the launch of my own logo and the willingness to look for local brands to make those products. And take a look to see what’s been done here. unlike what hasn’t been done here, that’s where the call began. And when I started, I found out that there was a wonderful opportunity to check out locally manufactured products.
– Krissy, did you have trouble locating products for the company? Because, as you know, just by searching the Amazon site, they take products from anywhere, a lot of products from abroad.
KRISSY MASHINSKY: yes, it’s interesting. That’s a wonderful consultation. What I’ve learned is that you can say, done in the U. S. U. S. Online without any repercussions, even if it is not. And that’s literally what piqued my interest. And you literally want to dig deeper into verification. So what does that mean?, it’s a query to see it firsthand. And that’s literally where blockchain generation comes into play, and it’s not about the difficulty of searching to locate it, but the difficulty of verifying it. That’s what I would say is difficult. There are probably 500,000 brands in the United States.
It’s about making them appear and bringing them to life. And that’s what usastrong. io. Il highlight to those manufacturers. He’s highlighting them, he’s reviewing them, and that’s what we do each and every Friday. move on to Main Street America and start introducing all those glorious suppliers.
– And Alex, you’re more into the blockchain aspect of the equation in terms of delight and travel, so Krissy commented that it’s a kind of verification tool. Can you explain in a little more detail what precisely blockchain brings to the delight??
ALEX MASHINSKY: Sure. So, first of all, it starts with healing. I don’t think there’s any post I can go to today and locate an ordered list of all local brands or products made in the U. S. U. S. That they are verified to be manufactured in the U. S. President Biden and others have insisted that you can apply a new coat of paint to anything and pretend it’s made here.
But basically, what we’re doing here at USA Strong is searching all the components, looking at the source chain, putting it all together in an immutable way, which means that the manufacturer or the manufacturer tells us what they’re doing, and then we check it with the source chain, and we record all of that on an immutable blockchain that records and collects all that data. , so that anyone who buys an item can check, can see that control, at the exercise station, and so on.
And again, this knowledge is immutable. So even if you sell this item to someone else, they can check everything again. So I think we want it because, again, today it’s very difficult to know what’s true and what’s not. making sure it’s local, it’s also compatible not only with the party or entity selling you the item, but also with all the dozens of other suppliers across the country.
– And Alex, I guess to you, does that kind of sound sound like the way we’re starting to deliver more tangible blockchain programs that I think consumers can understand?I think what you just described is something that someone who is necessarily an expert in cryptography, I can stick to that line of thinking Is this what this area wants other people to perhaps adopt blockchain programs other than you more broadly, the types of projects in the network of weed developers that still seem to drive much of the verbal exchange today??
ALEX MASHINSKY: I absolutely agree with you. I think there is a gap between the consumer, the chain of origin and the technicians who are sitting in the room and imagining what we are going to do in five or ten years, so what we have done here is very tangible, very immediate. . This does not create more overhead or pressure on those suppliers. It’s anything that’s helping them manage their stocks and manage the relationship, payments and things like that. or increased demand.
We added added calls and sources and activated a new channel that is not your Etsy or your Amazon that charges you between 30% and 50% of the price created, but only 10%. For you to get the upper hand, lower costs and the winner is the customer and the manufacturer, whether Amazon or Etsy.
– All right. We’ll be communicating with you soon, Alex, to communicate with you about the natural things of Bitcoin as well. Interesting notion. I can’t wait to see more. Krissy Mashinsky, co-founder and CEO of usastrong. io, as well as co-founder Alex Mashinsky. It’s to communicate with you.