New production shingles to create outstanding black filmmakers and talents
LOS ANGELES, July 28, 2021 – (BUSINESS WIRE) – Redbox Entertainment, the company’s original entertainment division, is partnering with Command Films, the new production company founded through editor and executive manufacturer Charles Murray and film veteran Marc Danon for a slate-image programming. Redbox will distribute six films over the next 3 years under Command’s mandate to create content that amplifys black voices and reporting in advertising genres through the partnership.
“Redbox reaches diverse and colorful communities across the United States, and our commitment to improving systemic inequalities through representation provides the ideal platform to elevate underrepresented voices and the art they create,” said Galen Smith, Chief Executive Officer of Redbox. “When Marc presented the plan, and Charles put himself in position with Command, he knew the partnership would provide an opportunity to expand films that entertain and motivate audiences while giving them tactics to attach through stories to them. “
Murray has been a writer, manufacturer and director for over twenty years. Multiple cutting has been a central skill for Lucasfilm and Marvel and has written and produced primary television series including Sons of Anarchy, Star Wars: The Clone Wars and Luke Cage. Murray served as showrunner of the Netflix limited series True Story with Kevin Hart and Wesley Snipes and created Blood Brothers, an eight-episode limited series starring A
“Independent cinema has been my north star all my life,” murray says. “At the heart of this partnership is a mutual pastime and a deep respect for black creatives and a preference for their exceptional skill to be felt in the industry. “
“Galen made it clear that Redbox is committed to selling content that brings diverse perspectives to the world,” danon said. “His call to action aligns perfectly with what Charles and I have evolved over the years: stories that entertain, teach and inspire, one film at a time. “
The strategic partnership is the latest progression of Redbox’s expansion into original content and distribution in redbox theaters, on call for and kiosks. Since its inception in 2019, Redbox Entertainment has released more than 21 films, adding Capone (Tom Hardy), Shadow in the Cloud (Chloë Grace Moretz and Nick Robinson), SAS: Red Notice (Sam Heughan and Ruby Rose) and American Traitor: The True Story of Axis Sally (Al Pacino and Meadow Williams). Last year, Redbox announced a partnership with Basil Iwanyk to shape Asbury Park Pictures, releasing a list of twelve action feature films. The company’s first production, Black Site, has just finished production.
In more than two years, Redbox has become a multi-product entertainment provider with physical and virtual features for consumers. Redbox now offers multiple windows and business models, adding movie distribution, transactional video on demand (TVOD), premium video advertising on demand (PVOD), linear and on demand (AVOD).
About Redbox:
Redbox is America’s leading destination for new affordable video and entertainment with more tactics to watch than any other home entertainment provider. Redbox offers cost and convenience through an unmatched selection of content, platforms, rental and acquisition options, and value points. The company recently announced a definitive merger agreement with Seaport Global Acquisition Corp. (Nasdaq: “SGAM”, “SGAMU” and “SGAMW”), a publicly traded special-target acquisition company. The transaction, which will turn Redbox into a publicly traded company, is expected to drive Redbox’s ongoing transformation to offer consumers and partners a multi-product experience across physical and virtual channels. The company’s expanding streaming offering includes virtual rental and acquisition, as well as loose live TV and loose content on demand, and complements Redbox’s national presence of more than 40,000 entertainment kiosks, preferably located where consumers are already shopping. Redbox Entertainment, a new content production and acquisition division, has further remodeled Redbox to become a multichannel content provider. For more information, redbox. com.
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Contacts
Peter Binazeski, RedboxPeter. Binazeski@redbox. com