Much has been said about the fact that most of the Tokyo 2020 Olympic Games will only be held in the UK via streaming platform Discovery However, a new study warned that nearly three-quarters (73%) of British sports enthusiasts need that way.
This is a view that is shared globally. Grabyo’s 2021 Sports Video Trends Report surveyed consumers in 14 countries about their video viewing and buying behavior and found that 79% would watch exclusively on an online streaming platform if they could.
The emergence of streamingArray specific to sports such as DAZN, Eleven Sports and ESPN, in many markets has helped meet this demand However, in most countries, the lion’s share of premium sports rights is still maintained through classic broadcasters, albeit with streaming supplementing linear channels.
Sports broadcasts
In 2019, 52% of sports enthusiasts worldwide who paid for online videos planned to “cut the cord” and transfer them to streaming exclusively until 2024. Now, 45% of sports enthusiasts only pay for streaming
However, the audience is not yet abandoning pay TV because it feels that there is not yet enough content available on streaming platforms. It is suggested that unless rightholders ensure that their occasions are broadcast on a streaming service, in addition to or in place of linear transmissions, they may lose audience.
Social media platforms like Facebook and Twitter are vital equipment for achieving better reach. Almost some of all sports enthusiasts access social media and 55% need to watch more live content and 51% need more videos.
It should be noted, however, that Grabyo specializes in helping broadcasters, rights holders, and other content creators edit, cut, and stream videos online as temporarily as possible, but even with this in mind, his report provides a wealth of data for the industry.
The two key trends known through Grathrougho’s report will not come as a surprise that they are published in the sports media, however, the figures illustrate the momentum of these adjustments and that there is an opportunity for sports broadcasters capable of creating a compelling product, or an existing broadcaster, to diversify into offering a new service in addition to existing channels.
In any case, the scenario of the television rights of the Olympic Games demonstrates this multi-channel future: the BBC gives free access to the most informal sports fans, Eurosport sometimes broadcasts linear channels on pay-TV and Discovery surely gives everything for a subscription of singles without commitment. .
“Broadcasters and sports media rights holders want to move temporarily to align their video methods with what consumers are asking for,” said Scott Lunn, grabyo’s chief content officer.
“It’s not news that consumers need streaming options, but those effects show us that over the next year, the vast majority of enthusiasts who have experienced the flexibility and decreased load of broadcast facilities are expecting the sports industry to catch up. DAZN in Europe and ESPN in the U. S. U. S. It turns out that if you build it, they will come. Those who don’t will stay and enthusiasts will miss the live sport. “
I’ve covered the intersection of gaming and generation for over a decade, observing how new inventions are turning the games we love, games.
I’ve covered the intersection of gaming and generation for over a decade, observing how new inventions are turning the games we love, transforming gaming organizations commercially, and how we consume action as fans. I attended some of the biggest gaming opportunities in the world and talked to some of the biggest names about this transformation. From fitness apps and smart stadiums to back-end software and streaming, the game is experiencing its own virtual revolution.