– theScore will perform at canlan sports complexes in Ontario and in one of the world’s largest adult recreational hockey leagues –
– Canlan in the market thanks to the Canadian audience of the industry-leading Score mobile apps –
Toronto, Ontario – (Newsfile Corp. – July 29, 2021) – theScore, the Canadian leader in virtual sports media, is partnering with Canlan Sports (TSX: ICE), the Canadian leader in recreational sports. The Canadian-born corporations are joining in an agreement offering cross-promotion on their respective virtual platforms, as well as logos on theScore’s home site, adding the sports complex network of their cellular bookmaker “theScore Bet” Canlan across Canada. With regulated online sports betting scheduled to begin in Ontario later this year, the agreement calls for theScore to take on the name sponsorship of the sports surface at Canlan’s six sports complexes in Ontario. theScore also secures access to advertise their homes through valuable media resources at other Canlan Canadian sports venues, as well as activation through Canlan’s extensive network of adult participants. This includes tournament sponsorships for Score Bet of Canlan Adult Recreational Hockey League (“ASHL”) tournaments. ASHL has one of the largest recreational hockey league player bases in the world, with more than 65,000 players consistent over the year. In turn, Canlan Sports will leverage theScore’s large virtual media presence in Canada with the ability to advertise its best-in-class sports and recreational logo to an audience of engaged sports enthusiasts and passionately thank you for advertising assets. high-impact score from theScore. The partnership is expected to begin this fall.
“As we bring the Score Bet logo to the Ontario market, we seek to turn it into impactful, artistic tactics that engage with giant endemic audiences and create original links to our logo. As a Canadian company, we know how deeply ingrained adult recreational hockey is in Canadian culture, and there is no better player than Canlan Sports in the adult recreational hockey space, ”said Aubrey Levy, senior vice president of marketing for theScore. “This agreement allows us to particularly unite with a giant audience of adult sports enthusiasts, as well as the culture and hobthrough around recreational hockey, which will of course be implemented responsibly in accordance with regulatory requirements. ” sports betting market. And given theScore’s leadership position in virtual sports media, we are very confident that Canadians will benefit from this changing and cutting edge industry. This collaboration allows us to continue to build momentum for our virtual transformation, gamification and advanced visitor delight by introducing the Canlan Sports logo anywhere sports enthusiasts consume media, ”said Joey St-Aubin, President and CEO. from the command of Canlan Sports.
About Canlan Sports: Canlan Sports is the leading owner, operator and investor in the multi-game recreation industry, committed to creating gaming communities that take lives. Through its portfolio of partnerships, Canlan Sports is the largest personal sector owner and operator of 18 gaming complexes, in Canada and the United States, offering a wide variety of ice, box and grass games for gaming enthusiasts. . Inc. Score Media and Gaming Inc. empowers millions of gaming enthusiasts through its virtual media and gaming betting products. Its multimedia application “theScore” is one of the most popular in North America, offering enthusiasts highly personalized live scores, news, statistics and betting in the form of their favorite teams, leagues and players. The company’s game betting app Score Bet offers an immersive and holistic mobile game betting experience and is currently available to place eye-catching bets in New Jersey, Colorado, Indiana and Iowa. Toronto (TSX: SCR) and Nasdaq Global Select Market (NASDAQ: SCR) also create and distribute cutting-edge virtual content through their web, social, and egames platforms. in this press release that relate to long-term plans, occasions, or prospects are forward-looking. Any word that contains words such as “may simply”, “would”, “may simply”, “will”, “believe”, “plans”, “foresees”, “estimates”, “hopes” or “has the” objective ” and others similar to The historical facts contained in this press release are not forward-looking, involve dangers and uncertainties, and are based on existing expectations. These do reflect theScore’s existing perspectives regarding long-term occasions and are subject to certain dangers, insecurities and assumptions. Many points may simply cause our actual effects, pershapeance or achievements to differ materially from any long-term effects, pershapeance or achievements that may be simply expressed or implied through such prospects, adding, among others, the enactment of enabling laws and regulations in the provinces and territories of Canada to facilitate online gaming (adding when such laws and regulations will be followed and proclaimed in effect en (if any) and the terms and situations imposed in said legislation and regulations on participants of the online gaming industry), the existing proclamations of federal law authorizing wagering on single event games, welcome to through the Company of all applicable licenses and approvals, and the adoption rate and prospective market for online games, and the items discussed under “Risk Factors” in our annual report in the form of a filing with the applicable securities regulatory government and to be held on SEDAR under our file at www. sedar. com and as on file with the United States Securities and Exchange Commission and available at www. sec. gov, and elsewhere at the documents that the Score files from time to time with the Canadian securities regulator and with the United States Securities and Exchange Commission, adding its MD&A and control in circular form Array If one or more of e These dangers or insecurities materialize, or if the assumptions underlying the forward-looking statements turn out to be incorrect, the actual effects may differ materially from expectations. expressed in s. prospective. The Company does not intend, and does not undertake any obligation, to update those prospectuses, unless required by law or applicable regulatory requirements.
For information:
Dan Sabreen Director, CommunicationsScore Media and Gaming Inc. Phone: 917-722-3888 ext. 706E: dan. sabreen@thescore. com
Liana GuiryVice Vice President of Sales, Marketing and Customer ExperienceCanlan Ice Sports Corp. Tel: 416-661-1433E: lguiry@canlansports. com
To view the original edition of this press release, https://www. newsfilecorp. com/release/91647
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